Zee TV climbed to third spot with 647201 GVTs, up from previous week’s 636989 GVTs, while sister channel Zee Anmol slipped to fourth position with 638381 GVTs, down from last week’s 682983 GVTs. Star Utsav remained at fifth spit but viewership also decreased from week 2’s 506714 GVTs to 437498 GVTs, followed by Life OK with 427374 GVTs.
Sony Pal climbed to seventh position with 394987 GVTs, while Rishtey slipped to eight spot with 393743 GVTs. Sony Sab climbed to ninth position with 361055 GVTs, while DD National surpassed Sony Entertainment and climbed to tenth spot with 329478 GVTs.
Colors’ Naagin stood strong at top spot with 17199 GVTs, followed by Zee TV’s Kumkum Bhagya and Colors’ Sasural Simar Ka with 14244 and 13180 GVTs, respectively. Star Plus’ Saath Nibhaana Saathiya remained at fourth position with 12329 GVTs, while Zee TV’s Jamai Raja climbed to fifth spot with 11608 GVTs.
Aaj Tak continued to lead with 80671 GVTs. India TV remained at second spot with 63055 GVTs, followed by ABP News with 48081 GVTs. Zee News returned to fourth position with 47652 GVTs, followed closely by India News with 47594 GVTs; News Nation surpassed.
Star Gold claimed the throne with 390077 GVTs, while Zee Cinema climbed to second position with 360250 GVTs. Last week’s topper Sony Max slipped to third spot with 355149 GVTs, followed by Movies Ok and &pictures with 209046 and 183389 GVTs, respectively.
Sister channels Start Sports 1 and Start Sports 3 led the chart once again with 172299 and 151988 GVTs respectively. Ten Sports remained at third position with 133514 GVTs, followed by Sony Six with 16685 GVTs. Star Sports 2 stood at fifth spot with 15956 GVTs.
Mastiii topped the chart once again with 113205 GVTs, followed by B4U Music with 105164 GVTs. Sony Mix climbed to third position with 90625 GVTs, while 9XM slipped to fourth spot with 72957 GVTs. 9X Jalwa remained at fifth position with 39979 GVTs.
Nick maintained its lead position with 86669 GVTs. Cartoon Network remained at second spot with 56852 GVTs, followed closely by Pogo TV with 56828 GVTs. Hungama occupied fourth position with 50329 GVTs, whereas Disney Channel stood at fifth spot with 46137 GVTs.
With 12452 GVTs, Zing continued to lead followed by MTV with 10792 GVTs. Bindass stood at third position with 7502 GVTs and Zoom remained at fourth spot with 6639 GVTs. Channel V returned to fifth position with 4479 GVTs.
Discovery Channel topped the chart once again with 5420 GVTs, while Animal Planet jumped from fourth spot to second position with 3905 GVTs. History Tv18 and National Geographic Channel slipped to third and fourth spot with 3712 and 3054 GVTs respectively. Nat Geo Wild remained at fifth spot with 1960 GVTs.
The year 2015 has been a landmark year where two measurement agencies TAM and BARC decided to come together to create a single currency for marketplace. As compared to the last year, the year 2012 was more challenging as it was the first time when we witnessed the change from analogue to digital in DAS Phase I region.
Please throw light on the new joint venture?
At the moment, BARC and TAM are releasing individual data. This joint venture will reach out to 12000 meters of TAM and 20000 meters of BARC regions. It will measure 34000 home-bases and the data will be released by BARC. From AdEx prospective, TAM will continue to provide TV, Radio and PR/Sports measurement data.
How has the TeleWeb Services been performing?
TeleWeb Services have been an incredible initiative undertaken along with parent company IMRB. It is the first time that we look at TV and web data together. It is the first time that we look at TV and web data together. It is a campaign planning tool which helps in understanding the inter-relationship between two mediums. The service reflects on the kind of content consumed on web as compare to content consumed on television. The services have been doing well and see great prospects in the coming year. As you know, digital is taking small footsteps and growing but it is still small as compared to TV at an overall level. As the industry grows, with increase in digital penetration, the relevance of the data will increase in the near future.
What are the measurement matrix industry requirements?
Cross media viewing behavior is most important, it is essential that our media plans are just not isolated to TV but also caters to different mediums such as Web. Similar measurement tools will be launched further as well between 2016-17.
DTH players have been launching Rs. 99 packages, what is the kind of impact that you see on other packages offered?
There is a set of target for all kind of products. Just as, you find low priced washing powder along with the expensive one in a single store, similar scenario is experienced by the entertainment industry. Rs. 99/- packs are one of the many packages offered for audience to choose from. These packs try to fit the requirements and affordability of a particular sect.
What is your take on DAS Phase III conversion of Analogue to Digital?
The Government has provided enough incentives to push the initiative trying to get it executed across the marketplace. It has been done very successfully across Phase I and II, so I don’t see any reason in phase III getting any sort of delay. I believe it is a matter of time and it should get sorted in Phase III as well. Government has already played its role very well and industry is also now gearing up to complete the phase III as soon as possible.
Last week’s topper slipped to fourth position and its viewership decreased from 167 GVTs in week 1 to 111 GVTs. Colors Infinity remained at fifth spot with 66 GVTs, down from week 1’s 77 GVTs.
Times Now continued to lead but it has a great fall in TRP. Its viewership decreased from 711 GVTs in week 1 to 473 GVTs. India Today TV returned to second position, but not changes have been witnessed in terms of viewership. It stood with 220 GVTs, down from last week’s 223 GVTs.
NDTV 24×7 slipped to third spot and its viewership went down from 348 GVTs to 218 GVTs. Due to decrease in TRP, CNN IBN slipped to fourth position with 194 GVTs, down from week 1’s 331 GVTs. News9 climbed to fifth spot with 105 GVTs.
ET Now topped the chart once again with 372 GVTs, followed by CNBC TV18 GVTs with 213 GVTs, down from week 1’s 265 GVTs. NDTV Profit and NDTV Prime remained at third position with 100 GVTs, down from previous week’s 110 GVTs. Bloomberg TV was at fourth position with 31 GVTs, up from week 1’s 11 GVTs.
Star Movies stood strong at top spot with 3185 GVTs, followed by Movies Now with 2988 GVTs. Zee Studio climbed to third position with 1657 GVTs and Sony Pix slipped to fourth spot with 1184 GVTs. HBO stood at fifth position with 1079 GVTs.
Zee TV remained at fourth spot, but it witnessed a huge dip. Its TRP went down from last week’s 681259 GVT’s to 636989 GVTs. On the other side, Star Utsav stood strong at fifth position with 506714 GVTs, up from previous week’s 462298 GVTs. Life OK remained at seventh spot with 425798 GVTs.
At seventh spot was Rishtey, but its TRP decreased from 390305 in week 1 to 365968 GVTs, followed by Sony Pal with 339073 GVTs. Sony Entertainment Channel climbed to ninth spot with 325509 GVTs, while sister channel Sony Sab slipped to tenth position with 323649 GVTs.
Naagin continued to lead with 18125 GVTs, followed by Zee TV’s Kumkum Bhagya with 14852 GVTs. Colors’ Sasural Simar Ka climbed to third spot with 13466 GVTs, while Star Plus’ Saath Nibhaana Saathiya slipped to fourth spot with 13067 GVTs and Ye Hai Mohabbatein remained at fifth position with 10814 GVTs.
Aaj Tak maintained its lead position, but its witnessed dip in terms of viewership. It stood with 90739 GVTs, down from last week’s 109610 GVTs. India TV remained at second spot and its TRP also decreased from 81356 GVTs in week 1 to 70846 GVTs.
ABP News occupied third position with 59283 GVTs, down from previous week’s 63089 GVTs. News Nations TRP went down from 62526 GVTs in last week to 54996 GVTs. India News surpassed Zee News and climbed to fifth spot with 54815 GVTs.
Sony Max led the chart once again, but its TRP decreased from 403014 GVTs in week 1 to 384569 GVTs. Star Gold stood strong at second position with 378522 GVTs, whereas Zee Cinema witnessed hike in terms of viewership. Its remained at third spot but its TRP went up from last week’s 357196 GVTs to 374665 GVTs.
At fourth position was Movies Ok with 222917 GVTs, down from previous week’s 250540 GVTs, followed by &pictures with 163338 GVTs, down from week 1’s 176404 GVTs.
Star Sports1 claimed the throne with 180879 GVTs, up from last week’s 44541 GVTs, while sister channel Star Sports3 climbed to second spot with 139115 GVTs, up from previous week’s 14463 GVTs.
Last week’s topped witnessed huge dip in terms of viewership and ranking as well. It slipped to third spot and its TRP decreased from 118592 GVTs in week 1 to 138740 GVTs.
Sony Six climbed to fourth position with 16041 GVTs, up from week 1’s 12422 GVTs, while Ten Cricket slipped to fifth spot with 14830 GVTs, down from last week’s 18711 GVTs.
Mastiii topped the chart once again with 119328 GVTs, followed by B4U Music and 9XM with 112815 and 74839 GVTs, respectively. Sony Mix remained at fourth spot with 74136 GVTs and 9X Jalwa was at fifth position with 37501 GVTs.
Nick continued to lead but witnessed dip in terms of viewership. Its TRP decreased from 91613 GVTs in week 1 to 83376 GVTs. Cartoon Network stood strong at second spot with 69169 GVTs, up from last week’s 64283 GVTs.
Pogo TV’s TRP increased from 63936 GVTs in week 1 to 65903 and stood at third position, followed by Hungama with 53475 GVTs, up from previous week’s 49446 GVTs. Disney Channel remained at fifth position with 41479 GVTs, up from last week’s 33077 GVTs.
With 13634 GVTs, Zing led the chart once again. MTV remained at second spot with 10308 GVTs, followed by Bindass with 7982 GVTs. Zoom stood at fourth position with 7434 GVTs and E24 occupied fifth spot with 5074 GVTs.
Topper Discovery Channel’s viewership decreased from 6146 GVTs in week 1 to 5533 GVTs. History TV18 remained at second spot, but it’s TRP also went down from 5143 GVTs to 4315 GVTs.
National Geographic Channel also witnessed dip in terms of TRP as its went down from 4090 GVTs in week 1 to 3672 GVTs. Animal Planet remained at fourth position with 3645 GVTs, followed by Nat Geo Wild with 1722 GVTs.
Speaking about the documentary, Swati Mohan, General Manager, India, NGC Network (India), said, “National Geographic has always given viewers unprecedented access to some of the most iconic institutions. We have taken them inside The Vatican, The White House and even the International Space Centre. With this documentary we are giving viewers unique access to a force, who till now have just been ‘brave soldiers protecting the borders’. The documentary will present to viewers the never seen before emotions, incredible stories of sacrifice, and the unshakable courage of the men and women that make this force. This documentary is our salute to the amazing spirit of the Border Security Force.”
The documentary will premiere on the eve of India’s 67th Republic Day, 25th January at 9PM with a repeat on Republic Day.
This is National Geographic Channel’s fourth series showcasing the spirit and courage of the Indian Forces. The channel has earlier produced and broadcast Mission Army (with the Indian Army in 2011), Mission Navy (with the Indian Navy in 2009) and Mission Udaan (with the Indian Air Force in 2005).
They capture spectacular scenes across the different terrains the BSF is stationed in. From the unforgiving snow peaked mountains of Kashmir to the breath-taking deserts of Rajasthan, from the creek areas of Gujarat to the imposing mangroves of Sunderbans, the documentary showcases BSF in action, in the varied topography that the force works in.
Star Parvah remained at fourth spot with 44311 GVTs, while Maiboli returned to fifth position with 22545 GVTs.
Among the Bangla players, Star Jalsha continued to lead with 240378 GVTs. Zee Bangla stood strong at second position with 153485 GVTs, followed by Jalsha Movies and Zee Bangla Cinema with 65645 and 31141 GVTs, respectively. With 31118 GVTs, Colors Bangla stood at fifth position.
With 19073 GVTs, Bhojpuri Cinema maintained its lead in Bhojpuri speaking market. Big Magic Ganga stood at second position with 17787 GVTs, followed by Dabangg with 9118 GVTs.
Dangal TV remained at fourth spot with 7801 GVTs, while ETV Bihar Jharkhand occupied fifth position with 4141 GVTs.
Sarthak TV topped the chart once again among the players with 109578 GVTs. Tarang TV remained at second spot with 61413 GVTs, while Colors Oriya climbed to third position with 18882 GVTs.
Odhisha TV slipped to fourth spot with 17010 GVTs, followed by Prathana with 113780 GVTs.
In Tamil speaking market, Sun TV maintained its lead position with 1046602 GVTs, followed by KTV and Star Vijay with 277982 and 181191 GVTs, respectively. Polimer remained at fourth position with 96146 GVTs, while J Movie climbed to fifth spot with 72131 GVTs; surpassed Kalaignar.
Among the Telugu entertainers, ETV Telugu continued to lead with 413525 GVTs. Maa TV stood strong at second spot with 373558 GVTs, followed by Zee Telugu and Gemini TV with 359755 and 281966 GVTs, respectively. At fifth position was Gemini Movies with 187321 GVTs.
Colors Kannada stood strong at top spot with 276018 GVTs. Udaya Movies climbed to second position with 1554322 GVTs, while sister channel Udaya TV slipped to third position with 140487 GVTs. Survana TV climbed to fourth spot with 134771 GVTs and Zee Kannada slipped to fifth position with 133458 GVTs.
With 378813 GVTs, Asianet topped the chart once again among Malayalam players. Mazhavil Manorama remained at second position with 99669 GVTs, followed by Surya TV and Flowers TV with 74005 and 73816 GVTs, respectively. Asianet Movies stood at fifth spot with 52852 GVTs.
Times Now maintained its lead with 711 GVTs, followed by NDTV 24×7 with 348 GVTs. CNN IBN climbed to third position with 331 GVTs, while India Today TV slipped to fourth spot with 223 GVTs. BBC World New remained at fifth position with 119 GVTs.
ET Now stood strong at the top position with 323 GVTs. CNBC TV18 remained at second spot with 265 GVTs, followed by NDTV Profit and NDTV Prime with 110 GVTs. With 11 GVTs, Bloomberg TV stood at fourth position.
With 3180 GVTs, Star Movies claimed the throne, while last week’s topper Movies Now slipped to second spot with 2857 GVTs. Sony Pix remained at third position with 1697 GVTs, whereas Zee Studio climbed to fourth position with 1324 GVTs. HBO slipped to fifth position with 1057 GVTs.
Zee TV remained at fourth spot with 681259 GVTs. Star Utsav stood at fifth position with 462298 GVTs, followed by Life Ok with 421720 GVTs.
Rishtey was at seventh spot with 390305 GVTs, while Sony Pal climbed to eight spot with 352393 GVTs. Sony Sab slipped to ninth spot with 334235 GVTs and Sony Entertainment remained at tenth position with 328025 GVTs.
On Colors, Naagin maintained its lead position with 19824 GVTs. Zee TV’s Kumkum Bhagya climbed to second spot with 13692 GVTs. Star Plus’ Saath Nibhaana Saathiya returned to third position with 12798 GVTs. Colors’ Sasural Simar Ka jumped to fourth spot with 12108 GVTs, while Star Plus’ Ye Hai Mohabbatein slipped to fifth spot with 11833 GVTs.
With 109610 GVTs, Aaj Tak topped the chart once again, while India TV stood strong at second position with 81356 GVTs. ABP News returned to third spot with 68435 GVTs and Zee News climbed to fourth position with 63089 GVTs.
News Nation slipped from third spot in last week to fifth position with 62526 GVTs. CNBC Awaaz occupied 1522 GVTs and Zee Business stood with 795 GVTs.
Sony Max continued to lead with 403014 GVTs. Star Gold climbed to second spot with 378490 GVTs, while Zee Cinema slipped to third spot with 357196 GVTs.
Movies OK and &pictures remained at fourth and fifth position with 250540 and 176404 GVTs, respectively.
Ten Sports stood strong at the lead position with 118592 GVTs, followed by Star Sport 1 with 44541 GVTs. Ten Cricket climbed to third spot with 18711 GVTs, while Star Sports 3 stood at fourth position with 14463 GVTs. Sony Six remained at fifth spot with 12422 GVTs.
Mastiii led the chart once again with 120995 GVTs. B4U Music remained at second spot with 103008 GVTs, while 9XM returned to third position with 76230 GVTs. Sony Mix slipped to fourth spot with 73642 GVTs and 9X Jalwa remained at fifth position with 41958 GVTs.
Nick maintained its top position with 91613 GVTs, while Cartoon Network climbed to second position with 64283 GVTs. Pogo TV slipped to third spot with 63936 GVTs and Hungama remained at fourth spot with 49446 GVTs. Disney Channel occupied fifth spot with 33077 GVTs.
Zing continued to lead with 14984 GVTs, while MTV climbed to second spot with 10902 GVTs. Bindass slipped to third position with 8683 GVTs, while Zoom and E24 remained at fourth and fifth spot with 6749 and 5597 GVTs, respectively.
Discovery Channel topped the chart once again with 6146 GVTs, followed by History TV18 and National Geographic Channel with 5143 and 4090 GVTs, respectively. Animal Planet remained at fourth position with 3922 GVTs, while Discovery Science bagged fifth spot with 1580 GVTs by surpassing Nat Geo Wild.
Speaking exclusively to IndianMediaBook, Big Ganga’s spokesperson said “Our focus is to continue exploring new opportunities and deliver quality original content, to give brands a bigger platform to garner more visibility. With this exercise we will gradually fortify the channel’s position in the rural belt, making it easily available for discerning viewers”
The channel leads across regional general entertainment genre in the Bihar & Jharkhand belt and is seen strengthening its distribution with India’s leading free to air digital Network – DD Free Dish, thus trying to penetrate across the rural regions of the country. With popular shows like BIG Memsaab, Teekhi Khabar, election special Raag Chunavi, blockbuster movies every weekend, along with devotional shows Mangal Utsav for Diwali and Chhath special, BIG Ganga offers an exquisite and dynamic content for family viewing which resonated well with the masses
“We aim to grow and expand even more and bring in more innovative content for our audience. With more unique shows in the pipeline, BIG Ganga is poised to engage, enrich and entertain new audiences across the country.” added the spokesperson.
The channel was earlier seen holding on to the local flavor with celebration of festivals such as ‘Shravan’ called as Shravan Mein Bum Bum’ which included airing a musical event from Baijnath Dham, a special travelogue, on-air movie festival, devotional music shows and contests.
In the last year, the channel has created a niche for itself in the Bihar and Jharkhand region and was seen growing in television ratings week on week. Big Ganga is seen among the leading channels in the Bhojpuri market. With more than 15 million ratings the channel stood at no.2 as per BARC rating matrix.
In 2016, Big Ganga plans to celebrate more than 50 festivals thereby enhancing the authentic regional flavor through locally shot programs, derived from local insights such as establishing self-identity and preserving local culture. The channel intends to focus more on inculcating deep understanding of the socio-cultural fabric & reflecting the pride of people from the region. Adding to the bucket of popular shows, the channel plans to launch new ones such as Makar Sankranti, Rasoi Ki Rani, BIG Memsaab Season 7, Mele Ka BIG Star, Shaurya Samman, Ganga Bhojpuri Cine Awards etc.
On the other side, Fox International Channels announces the new management structure for Europe, Latin America and Asia. Jan Koeppen will become President of Fox Networks Group Europe; Carlos Martinez is being placed as President of Fox Networks Group Latin America; and Zubin Gandevia will become President of Fox Networks Group Asia.
“The last 18 years at Fox have been amazing. At Fox, I’ve been fortunate to sit alongside some of the best and most talented people in all of media”, commented Lopez.
Jan, Carlos and Zubin will oversee Fox Network Group in their regions, reporting to Peter Rice and Randy Freer.
As commented in a media report, Rice said, “I’d like to thank Hernan for his exceptional leadership in developing our global television strategy and for his outstanding contribution to the expansion of our entertainment, sports and lifestyles programming in so many markets around the world.I have tremendous confidence in our new international organizational structure and look forward to continued success under the leadership of Jan, Carlos and Zubin.”
FIC’s global production business which is based in Los Angeles will continue to fulfil its current responsibilities and will now be housed inside FX Productions. FIC’s marketing division based in the U.S. will also continue with its current responsibilities and now be housed inside FX Networks. Entertainment syndication will be absorbed into 20th Century Fox Television syndication group, and global sports acquisitions will be absorbed into Fox Sports Media Group.
Speaking on the collaboration, NP Singh, Chief Executive Officer, Sony Pictures Networks India, said, “As a network, SPN is focused on becoming the first choice in television and digital entertainment. Our collaboration with ESPN is a targeted step in that direction as it helps us ink another milestone in our growth trajectory. Not only that, the launch of the SONY ESPN cluster of channels validates our intent to provide stylized, high-quality and insightful international sporting content to viewers in India and across the Indian sub-continent.”
Sony ESPN channels will kick-off their sporting calendar with the live broadcast of the first Grand Slam of the year, the Australian Open. Later this year, the collaboration between SPN and ESPN will also see the launch of a new multisport digital website and App that will complement the Sony ESPN channels, as well as the existing leadership of ESPN cricinfo and Sony Liv’s digital offerings.
Commenting on the association, Mike Morrison, Vice President & General Manager, ESPN Asia Pacific, said, “For more than 35 years, ESPN has been known for its quality, personality and authority. The launch of these channels, and the complimentary digital properties in the months ahead, creates a world-class multi-media stage on which the combined expertise and resources of our two companies can deliver amazing content and products to Indian fans.”
SPN and ESPN are also looking at developing ESPN cricinfo programming in the coming months around major cricket events and to complement cricket coverage on the Sony ESPN and Sony SIX channels.
“ESPN has always had a strong connect with Indian audiences. Our partnership with ESPN will further strengthen our Sports bouquet with four channels SONY ESPN, SONY ESPN HD, Sony SIX and Sony SIX HD. Our programming line-up starts with the Australian Open followed by marquee football properties like Liga BBVA, Serie A TIM and FA CUP leading to UEFA EURO 2016 will give every sports fan a reason to celebrate our extensive offering clubbed with analysis presented by expert panellists,” commented Prasana Krishnan, EVP & Business Head, Sports Cluster, Sony Pictures Networks India.
The programming line-up on Sony ESPN channels includes UEFA Euro 2016, 2018 FIFA World Cup La Liga BBVA, Serie A TIM, Emirates FA Cup, UEFA European Qualifiers for 2018 WC, FIFA Futsal World Cup 2016, Australian Open, Hopman Cup, Mubadala World Tennis Championship, Champions Tennis League, UFC, NFL, ATP 1000, ATP 500, ATP 250 and ATP World Tour Finals.
“This launch is a great day for Indian sports fans. The launch of SONY ESPN and SONY ESPN HD channels is a first step as part of our collaboration with SPN, coming at a time when the sports media landscape in India is expanding and consumers demand for quality content is on the rise. We’re thrilled to be working with the team at SPN and look forward to the opportunities that lie ahead,” added Ramesh Kumar, Vice President, ESPN India and South Asia.
With 267262 GVTs, Star Jalsha topped chart. Zee Bangla stood at second spot with 165155 GVTs, followed by Jalsha Movies and Zee Bangla Cinema with 79535 and 35241 GVTs, respectively. Colors Bangla was at fifth position with 31634 GVTs.
Bhojpuri Cinema stood at top spot with 15820 GVTs, followed by Big Magic Ganga with 12279 GVTs. Dabangg was at third position with 6809 GVTs.
Dangal TV occupied fifth spot with 3579 GVTs and ETV Bihar Jharkhand stood at fifth spot with 2740 GVTs.
In Oriya market Sarthak TV maintained its lead with 111015 GVTs. Tarang stood at second spot with 70120 GVTs, followed by Colors Oriya with 18725 GVTs.
At fourth position was Odisha TV with 14823 GVTs and Alankar was at fifth spot with 10579 GVTs.
Sun TV stood strong at the lead position with 1042599 GVTs. KTV occupied second spot with 325553 GVTs and Star Vijay was at third position with 214321 GVTs.
Polimer and Kalaignar TV stood at fourth and fifth position with 107967 and 84670 GVTs, respectively.
Among the Telugu players, Maa TV continued to lead with 384977 GVTs, followed by ETV Telugu and Zee Telugu with 384816 and 314851 GVTs, respectively.
Gemini TV occupied fourth position with 307265 GVTs, followed by Gemini Movies with 196697 GVTs.
Colors Kannada led the chart with 268806 GVTs, followed by Udaya MOvies with 141118 GVTs. Udaya TV occupied third spot with 140356 GVTs.
Zee Kannada and Survana stood at fourth and fifth position with 136734 and 132432 GVTs, respectively.
With 273833 GVTs, Asianet topped the chart once again. Mazhavil Manorama remained at second spot with 158167 GVTs, followed by Surya TV and Flowers TV with 114628 GVTs and 87234 GVTs, respectively. Kiran TV stood at fifth position with 52646 GVTs.
Starting from 17th January, the show will be simulcast on Colors and sister channel Rishtey at 10AM on every Sunday.
Commenting on the launch, Raj Nayak, CEO, Colors, said, “Over the past 7 years, Anandi’s character has appealed to viewers across the globe. Taking note of her sustained popularity, we have decided to launch a home-grown animated series Chhoti Anandi. This is for the first time on Indian television that a popular fiction show character is being adapted into an animated series. Through Chhoti Anandi, we plan to engage and strengthen our bond with the tiny tot audience and present a show that is visually appealing and entertaining at the same time.”
The show will capture adventures of Anandi’s playful childhood. Chhoti Anandi is an 8 year old brave, righteous child and an apple of everyone’s eye. She is wise beyond her years and is known to find innovative and unique ways to solve problems of her village folks. The series will highlight her entertaining yet mischievous side as she explores innumerable escapades in the company of her friends in the by lanes of a village in Rajasthan.
“Chhoti Anandi’, our first association with Colors and Sphereorigins, is a very special project for us. It is the first time a popular television character has been adapted for an animated series. The brief was to maintain the inherent Indian-ness and the essence of Anandi’s character in a fun manner, and we combined superior graphics with vibrant colours in the hope of providing viewers with an engaging proposition,” added Anish Patel, Founder & CEO, Hop Motion.
Chhoti Anandi and her pack of friends aka Chhote Sipahi – Nattu, Champa, Phuli and Chiku will be seen going on an adventurous joyride from Amazon Jungle, to the era of Dinosaurs, and also to the period when kings and queens reigned. Additionally, audience will get to see a similar backdrop, color and music as that of Balika Vadhu with an inspiring message for the viewers at the end of every episode.