Star India completes its integration with Maa Television Network

Star India has completed the integration of the broadcast business of Maa Television Network. In an official statement, the company mentioned that with this integration, Star India is better positioned to offer a distinctly enhanced content bouquet to audiences across the southern markets of India in general and the Telugu speaking viewers in particular.

Speaking on the development, Uday Shankar, CEO, Star India, said, “We are pleased to announce the completion of the integration of the broadcast business of Maa Television Network, a journey that we had embarked upon in February, earlier this year. The acquisition fills a critical gap in our portfolio and will allow our advertisers targeted access to the large Telugu speaking population. We plan to invest further in this important market to fundamentally change the content quality paradigm. I am confident that team Maa under the leadership of K. Madhavan will transform the content experience for Telugu viewers.”

Thus, with the completion of the necessary formalities, the broadcast business of MaaTV will now be integrated with the business of Star India. Maa Television Network is one of the leading broadcast networks in the Telugu language market and enjoys a strong growth driven by fiction and movie content.

Source: IndianMediaBook - Television

TAM Week 48: India TV climbs to third spot; Mastiii returns to second position

General entertainment channels

With 406 GVTs, Star Plus continued to lead, followed by Colors and Zee TV with 386 and 243 GVTs, respectively.

Sony Sab remained at fourth spot with 241 GVTs. Life Ok stood strong at fifth position with 197 GVTs and Sony Entertainment occupied sixth spot with 188 GVTs.

At seventh spot was &TV with 104 GVTs, followed by Zee Anmol and Sony Pal with 57 and 48 GVTs, respectively.Star Utsav stood at tenth position with 37 GVTs.

English entertainment

FX led the chart once again with 5 GVTs, while AXN remained at second position with 3 GVTs and Star World stood at third spot with GVTs.

Hindi movies

Sony Max maintained its lead with 174 GVTs. Zee Cinema stood at second position with 147 GVTs, followed by Star Gold with 137 GVTs.

English movies

Movies Now topped the chart once again with 12 GVTs. Star Movies and HBO remained at second and third spot with 11 and 10 GVTs, respectively.

Hindi news

AajTak stood strong at the lead spot with 10 GVTs. Zee News remained at second position with 34 GVTs, while India TV climbed to third spot with 31 GVTs; surpassed ABP News.

English News

With 3 GVTs, Times Now continued to lead, followed by CNN IBN and NDTV 24×7 with 2 GVTs, each.

Music

9XM maintained its lead position with 34 GVTs. Mastiii climbed to second spot with 31 GVTs and MTV slipped to third position with 28 GVTs.

Infotainment

Discovery Channel topped the chart once again with 29 GVTs, followed by National Geographic Channel and History TV18 with 24 and 17 GVTs, respectively.

Sports

Ten Sports maintained its lead spot with 52 GVTs. Star Sports3 remained at second position with 48 GVTs, while Star Sports1 climbed to third position with 37 GVTs.

Kids

Nick stood strong at the lead spot with 134 GVTs. Pogo stood strong at second position with 108 GVTs, followed by Hungama with 100 GVTs.

Source: IndianMediaBook - Television

MSM rolls out Khel Fauladi campaign for Pro Wrestling League

Recently, Multi-Screen Media (MSM) bagged the broadcast rights of the Pro-Wrestling League for the next 5 years. In order to create buzz around the league, MSM rolled out a multi-media campaign titled Khel Fauladi.

Speaking exclusively to IndianMediaBook, Vaishali Sharma, Senior VP & Marketing Head, Sony Max, said, “Wrestling is one of the oldest sports in the country. It is the game about strength, skill and endurance. Our objective is to bring out wrestling from Akhaada’s of villages and small town to a celebrated global platform. In other words, we are aiming to take wrestling from Mittito the Mat.”

Khel Fauladi has been conceptualised by DDB Mudra and it consists of two TVCs. The campaign centres around putting one’s weakness aside and bringing out one’s fighter spirit.

“The idea behind the campaign is to give a reason people to watch Wresting. We want to make people feel, while watching the commercial that this is something unlike people have ever experienced,” added Sharma.

With teams of the wrestling league comprising of both men and women, the two 40 seconder TVCs which will air during prime time slots will feature known faces in the wrestling world and will be skewed to both male and female audiences encouraging them to tap into their tougher, stronger selves thus breaking stereotypical moulds.

Sharma informed that the league will be telecasted on three channels to reach out to the mass audience, Sony Max, Six and to target rural audience on Pal. Starting from 10^thDecember, it will be aired at prime time from 7PM to 9PM every day till 27^thDecember.

“MSM holds a strong position in the market, as its one of the largest media network in the country today. With this league, we continue to extract the fact that we are the innovators of lot of formats. Having said that, MSM was the pioneer of the IPL which as a league happened 8-9 years ago and we really have been the pioneers in setting the concept of a league even on a Hindi movie channel. Thus, it is nothing new to us. This is one more trend we continued in our innovations”, expressed Sharma.

The multi-media campaign comprising of television, print, radio and outdoor promotions will be taken across all Hindi speaking markets and will have key players such as Sushil Kumar, Yogeshwar Dutt, Babita Kumari, Geeta Phogat, Vinesh Phogat, Amit Dahiya, Narsingh Pancham Yadav, Rahul Aware amongst others fronting the campaign.

“It has already created buzz and lots of people are appreciating it. It is one of the campaigns that I got fantastic feedback. Thus, let’s hope for the best,” concluded Sharma.

Source: IndianMediaBook - Television

BARC Week 46 Regional Mapping: ETV Telugu claims the throne

Marathi

Zee Marathi continued to lead the chart with 136053 GVTs, followed by Colors Marathi and Zee Talkies with 69438 and 67347 GVTs, respectively.

Star Parvah remained at fourth position with 51156 GVTs, followed by Maiboli with 23360 GVTs.

Bangla

With 234375 GVTs, Star Jalsha led the chart once again. Zee Bangla remained at second spot with 138668 GVTs, followed by Jalsha Movies with 77649 GVTs.

Aakaash Aath climbed to fourth spot with 36600 GVTs; while Colors Bangla stood strong at fifth spot with 33549 GVTs.

Bhojpuri

Bhojpuri Cinema stood strong at the top spot with 41361 GVTs. Big Magic Ganga jumped from fourth spot to second with 38455 GVTs. Dabangg stood strong at third position with 15768 GVTs.

Dangal TV and ETV Bihar and Jharkhand slipped to fourth and fifth position with 9599 and 6326 GVTs, respectively.

Oriya

Sarthak TV maintained its lead position with 94201 GVTs. Tarang TV and Colors Oriya remained at second and third spot with 62666 and 21501 GVTs, respectively.

Odisha TV occupied fourth spot with 18407 GVTs, followed by Prathana with 11993 GVTs.

Telugu

ETV Telugu claimed the throne with 448983 GVTs; while Zee Telugu slipped to second spot with 333978 GVTs.

Gemini TV and Maa TV remained at third and fourth spot with 328092 and 318334 GVTs, respectively. Gemini Movies occupied fifth position with 204409 GVTs.

Tamil

With 983740 GVTs, Sun TV stood strong at the top spot, followed by KTV and Star Vijay with 323638 and 155297 GVTs, respectively.

Polimer remained at fourth position with 106821 GVTs; while Adithya TV surpassed Jaya TV and climbed to fifth spot with 74029 GVTs.

Kannada

Colors Kannada topped the chart once again with 300188 GVTs, followed by Udaya Movies with 156491 GVTs.

Survana climbed to third spot with 139570 GVTs; while Zee Kannada remained at fourth position with 134709 GVTs. Udaya TV slipped to fifth spot with 114916 GVTs.

Malayalam

Asianet stood strong with 418546 GVTs, followed by Mazhavil Manorama and Surya TV with 100579 and 99724 GVTs, respectively.

Flowers TV occupied fourth spot with 80369 GVTs and Asianet Movies stood at fifth position with 73789 GVTs.

Source: IndianMediaBook - Television

BARC Week 46 Regional Mapping: ETV Telugu claims the throne

Marathi

Zee Marathi continued to lead the chart with 136053 GVTs, followed by Colors Marathi and Zee Talkies with 69438 and 67347 GVTs, respectively.

Star Parvah remained at fourth position with 51156 GVTs, followed by Maiboli with 23360 GVTs.

Bangla

With 234375 GVTs, Star Jalsha led the chart once again. Zee Bangla remained at second spot with 138668 GVTs, followed by Jalsha Movies with 77649 GVTs.

Aakaash Aath climbed to fourth spot with 36600 GVTs; while Colors Bangla stood strong at fifth spot with 33549 GVTs.

Bhojpuri

Bhojpuri Cinema stood strong at the top spot with 41361 GVTs. Big Magic Ganga jumped from fourth spot to second with 38455 GVTs. Dabangg stood strong at third position with 15768 GVTs.

Dangal TV and ETV Bihar and Jharkhand slipped to fourth and fifth position with 9599 and 6326 GVTs, respectively.

Oriya

Sarthak TV maintained its lead position with 94201 GVTs. Tarang TV and Colors Oriya remained at second and third spot with 62666 and 21501 GVTs, respectively.

Odisha TV occupied fourth spot with 18407 GVTs, followed by Prathana with 11993 GVTs.

Telugu

ETV Telugu claimed the throne with 448983 GVTs; while Zee Telugu slipped to second spot with 333978 GVTs.

Gemini TV and Maa TV remained at third and fourth spot with 328092 and 318334 GVTs, respectively. Gemini Movies occupied fifth position with 204409 GVTs.

Tamil

With 983740 GVTs, Sun TV stood strong at the top spot, followed by KTV and Star Vijay with 323638 and 155297 GVTs, respectively.

Polimer remained at fourth position with 106821 GVTs; while Adithya TV surpassed Jaya TV and climbed to fifth spot with 74029 GVTs.

Kannada

Colors Kannada topped the chart once again with 300188 GVTs, followed by Udaya Movies with 156491 GVTs.

Survana climbed to third spot with 139570 GVTs; while Zee Kannada remained at fourth position with 134709 GVTs. Udaya TV slipped to fifth spot with 114916 GVTs.

Malayalam

Asianet stood strong with 418546 GVTs, followed by Mazhavil Manorama and Surya TV with 100579 and 99724 GVTs, respectively.

Flowers TV occupied fourth spot with 80369 GVTs and Asianet Movies stood at fifth position with 73789 GVTs.

Source: IndianMediaBook - Television