The rebranding project has been initiated by Metal Communications. According to Ambarish Ray, Director & COO, Metal Communications, when they devised the campaign thought and line Like Never Before, the idea was to bring alive the unique HBO experience and create a first time new expectation among the audience.
Speaking exclusively to IndianMediaBook, Ray said, “The HBO rebrand project was a very important and prestigious one for Metal. While HBO globally is a household name, in India the challenge was to re-launch the same HBO quality content to a younger audience with a world ready outlook.”
The channel, operated in India by Turner, delivers the English-language entertainment on the multi-platforms through a number of brand updates and a premium programming slate.
Speaking about the development, Siddharth Jain Senior VP & MD, Turner International, South Asia said, “Consumers are at the center of everything we do and these changes directly reflect this. The all-new HBO captures its audience’s imagination – like never before – through the implementation of a new programming and content strategy; and new fan-engagement initiatives. Indian consumers are spoilt for choice when it comes to entertainment options, and HBO is ideally positioned not only to excite but also engage.”
The big-budget Mad Max: Fury Road leads the launch of a new program and content strategy, complemented by a large-scale social media campaign featuring fun facts, trivia and contests. Its 1pm premiere on February 14 marked the official channel refresh, with four upcoming back-to-back Sunday premieres lined up: American Sniper, Wild Card, San Andreas and A Walk among the Tombstones.
“We also knew the bar would have been raised on what to watch out for when you are watching HBO. And that will be pretty much taken care of if one sees the grand line up readied by HBO – with Mad Max: Fury Road opening the curtains, followed by a blockbuster every Sunday – American Sniper, Wild Card, San Andreas, A Walk Among the Tombstones, added Ray.
HBO is all set to launch its mobile app in March. The app will gives viewers access to channel details and information – boasting full channel schedules, a reminder feature, TV promos, preview of upcoming premieres and a Hollywood quiz. It will also introduce its HD channels HBO HD in April.
Speaking to IndianMediaBook, Partho Dasgupta, CEO, BARC India, said, “The Request for Proposal is the next step after receiving interest from companies with digital measurement capabilities. Our intent, through digital measurement, is to measure audiences across all devices and platforms. We will announce launch dates after a detailed project plan.”
BARC India’s intent, through its foray into digital measurement, is to measure total unduplicated audiences across all devices and platforms, measuring combined program impressions or advertisements regardless of where and how content/ad is being consumed, through a Single Source Panel.
The kind of success for ‘Request for Information’ in a short span of time encouraged us to move a step ahead. With this measurement system we had received interest from 11 companies with digital measurement capabilities from across the globe. These were: Kantar Media, IMRB and ComScore, Nielsen, Media Metrie, Gracenote, Informate, GFK, Accenture, EY, eywa Media, Gemius and Verto Analytics.” Added, Dasgupta
Once the venture takes shape, BARC India will be the first to provide a TV+ Digital viewership measurement service across the globe. BARC India, with this will cover more than 50 per cent of media spends between TV and digital.
Commenting on their future plans Dasgupta added, “BARC will continue to deliver on its promise of measuring What India Watches. We will soon finish the Broadcast India survey and announce the new Universe estimates. The BARC TAM JV will become operational. There are several more projects in the pipeline. We will announce the process and technology, post our selection of the vendor.”
In order to make the service robust and accurate, BARC India will look at partnerships with publishers and content creators going forward.
Sister channels Zee TV and Zee Anmol not only stood strong at third and fourth position, respectively but also witnessed hike in terms of viewership. Zee TV’s TRP increased from 684106 GVTs in week 5 to 686349 GVTs and Zee Anmol stood had a huge jump from 540883 GVTs in week 5 to 669828 GVTs.
Star Utsav also witnessed huge jump in terms of TRP. Its returned to fifth spot with 437543 GVTs, higher than previous week’s 355093 GVTs. On the other side, Life Ok slipped to sixth spot with 437228 GVTs.
Sony Pal climbed to seventh position and its viewership increased from 334730 GVTs in week 5 to 397413 GVTs. Sony Entertainment witnessed hike in terms of viewership, but slipped to eight spot with 349537 GVTs, up from last week’s 338638 GVTs. DD National and Rishtey occupied ninth and tenth spot with 348202 and 343724 GVTs, respectively.
Colors’ Naagin continued to lead with 20680 GVTs, while Paytm T20 Trophy 2016 Live – India vs Sri Lanka – 2nd T20 on DD National claimed second spot with 16312 GVTs.
Zee TV’s Kumkum Bhagya slipped to third position with 14261 GVTs. Paytm T20 Trophy 2016 Live – India vs Sri Lanka – 1st T20 on DD National occupied fourth position with 13992 GVTs, followed by Zee Anmol’s Jodha Akbar with 13447 GVTs.
With 80894 GVTs, Aaj Tak topped the chart once again, while India TV returned to second spot with 64304 GVTs. India News slipped to third position with 53681 GVTs.
ABP News remained at fourth spot with 49682 GVTs, while Zee News climbed to fifth spot with 46501 GVTs; News Nation surpassed.
Sony Max claimed the throne with 423099 GVTs. Last week’s topper Zee Cinema slipped to second spot with 379767 GVTs, followed by Star Gold and Movies Ok with 375274 and 197111 GVTs, respectively. &pictures remained at fifth spot with 170498 GVTs.
Star Sports 3 claimed the throne with 233471 GVTs, while week 5’s topper Star Sports 1 slipped to second spot with 209894 GVTs. Ten Sports stood strong at third position with 118481 GVTs, followed by Star Sports 2 and Sony Six with 45913 and 44425 GVTs, respectively.
With 121160 GVTs, Mastiii returned to top spot, while last week’s topped slipped to second position with 117745 GVTs. Sony Mix stood at third spot with 93318 GVTs, followed by 9XM with 64500 GVTs. Bindass Play climbed to fifth position with 39558 GVTs.
Nick led the chart once again with 81634 GVTs. Pogo TV climbed to second spot with 57635 GVTs, followed by Cartoon Network with 54735 GVTs. Hungama climbed to fourth spot with 54535 GVTs, while Disney Channel slipped to fifth position with 52422 GVTs.
MTV maintained its lead with 12992 GVTs, followed by Zing and Bindass with 11450 and 8992 GVTs, respectively.
Zoom stood at fourth spot with 8339 GVTs and E24 occupied fifth position with 4992 GVTs.
Discovery Channel continued to lead with 5317 GVTs, while History TV18 climbed to second spot with 4023 GVTs. National Geographic Channel slipped to third position with 3257 GVTs, followed by Animal Planet and Nat Geo Wild with 1806 GVTs.
MIB informed in an official release said that there are 857 private satellite TV channels that have valid permission. Out of which 399 are news and current affairs channels, whereas 458 channels are non-news and current affairs channels.
Star India emerged as the biggest gainer, as it has received permission to launch 10 channels, followed by Viacom18 which launched 7 new channels. Sony Pictures Network (SPN) and The Times Group launch 4 new channels each, while Zee Entertainment Enterprises Ltd. Launched 2 channels.
Out of 725 permitted uplink TV channels from India and also downlink to India, 377 are news channels and 372 are non-news.
Likewise, there are only 20 TV channels which have permission for uplink from India but not permitted to downlink in India, which includes 7 news channels and 13 non-news genre.
Out of 88 TV channels which have permission to only downlink into India, 15 are news channels and rest 73 are from non-news category.
Life Ok climbed to fifth position with 425211 GVTs, while Star Utsav slipped to sixth spot with 355093 GVTs.
Sony Entertainment jumped to seventh position with 338638 GVTs, followed by sister channels Sony Sab and Sony Pal with 334730 and 330874 GVTs, respectively. Rishtey stood at tenth spot with 289121 GVTs.
Colors Naagin maintained its lead with 19573 GVTs, followed by Zee TV’s Kum kum Bhagya and Satr Plus’ Saath Nibhaana Saathiya with 14587 and 13003 GVTs, respectively.
Colors’SasuralSimarKa remained at fourth spot with 12716 GVTs, while Ye Hai Mohabbatein climbed to fifth position with 10956 GVTs.
With 77708 GVTs, AajTak continued to lead. India TV remained at second position with 64572 GVTs, while India News climbed to third spot with 61915 GVTs.
ABP News slipped to fourth position with 49434 GVTs and News Nation occupied fifth position by surpassing Zee News with 45319 GVTs.
Zee Cinema claimed the throne with 398756 GVTs, while Star Gold climbed to second spot with 384212 GVTs.
Last week’s topped Sony Max slipped to third position with 357503 GVTs, followed by Movies Ok and &pictures with 245205 and 183523 GVTs, respectively.
Star Sports 1 topped the chart once again with 157209 GVTs, followed by sister channel Star Sports 3 with 147039 GVTs. Ten Sports stood strong at third spot with 130752 GVTs.
Star Sports 2 climbed to fourth position with 36516 GVTs, followed by Sony Six with 31016 GVTs.
With 96937 GVTs, B4U Music claimed the throne, while last week’s topped Mastiii slipped to second spot with 95740 GVTs.
Sony Mix remained at third position with 88415 GVTs, followed by sister channels 9XM and 9X Jalwa with 60934 and 54879 GVTs, respectively.
Nick continued to lead with 77521 GVTs, followed by Cartoon Network and Pogo TV with 52179 and 51537 GVTs, respectively.
Disney channel returned to fourth position with 49194 GVTs, while Hungama slipped to fifth spot with 47862 GVTs.
MTV claimed the throne with 11762 GVTs, while last week’s topped Zing slipped to second position with 10174 GVTs.
Bindass retained its third spot with 8003 GVTs, followed by Zoom with 7452 GVTs. Channel V stood at fifth position with 4870 GVTs.
Discovery Channel led the chart once again with 5679 GVTs. National Geographic Channel stood strong at second spot with 3450 GVTs.
History TV18 returned to third spot with 3410 GVTs, while Animal Planet slipped to fourth position with 3120 GVTs. Nat Geo Wild remained at fifth spot with 1802 GVTs.
Colors Infinity SD climbed to fourth spot with 94 GVTs, while Star World slipped to the fifth position with 92 GVTs
Times Now continued to lead with 271 GVTs. India Today TV returned to second spot with 253 GVTs, while NDTV 24×7 climbed to third spot with 234 GVTs.
CNN IBN slipped from second spot in week 4 to fourth position with 125 GVTs and BBC World News climbed to fifth spot with 113 GVTs.
CNBC TV18 stood strong at the top spot with 296 GVTs, followed by ET Now with 274 GVTs. NDTV Profit and NDTV Prime remained at third position with 104 GVTs and Bloomberg TV occupied the fourth spot with 18 GVTs.
Movies Now maintained its lead position with 2820 GVTs. Star Movies remained at second spot with 2229 GVTs, while Zee Studio and HBO climbed to third and fourth spot with 1618 and 1411 GVTs, respectively. Sony Pix slipped to fifth spot with 1039 GVTs.
Commenting on the success of the show, Swati Mohan Business Head India, Fox Networks Group said, “The response to our documentary on the BSF has been overwhelming. We thank the Border Security Force for the all the support, and for making the entire production process an enriching experience for us. The film was an ode to the unsung heroes that guard our borders and it was made to instill a sense of pride in every Indian. The ratings are not only a testimony of the quality of production, but also the love and respect the country has for its real heroes. The appreciation we have received for this documentary reassures us on our commitment to bring to viewers extraordinary and path breaking documentaries that reiterate Nat Geo’s gold standards of iconic and visually stunning story-telling.”
The documentary salutes the spirit and never say die attitude of our soldiers. It brought viewers closer to the unflinching soldiers guarding the nation’s frontline. Even before the premiere, the appeal of the documentary insured that the digital promotions of the show engaged more than 2.2 mil users (reaching more than 20 mil users in total). With the massive support that the campaign was getting, Nat Geo also created an online platform that enabled users to send messages to soldiers at the border.
Star Jalsha topped the chart once again with 249017 GVTs. Zee Bangla remained at second spot with 148726 GVTs, followed by Jalsha Movies with 59127 GVTs. Colors Bangla climbed to fourth position with 29694 GVTs, while Zee Bangla Cinema returned to fifth spot with 29568 GVTs.
Among the Bhojpuri players, Bhojpuri Cinema retained its lead position with 17459 GVTs. Big Magic Ganga stood strong at second spot with 13807 GVTs, followed by Dabangg and Dangal TV with 7559 and 6358 GVTs, respectively. ETV Bihar Jharakhand occupied fifth position with 2877 GVTs.
With 104840 GVTs, Sarthak TV topped the chart once again in Oriya speaking market. Tarang TV remained at second spot with 58338 GVTs, followed by Colors Oriya with 20685 GVTs. Odisha TV and Prathana stood at fourth and fifth position with 15175 and 9527 GVTs, respectively.
Sun TV stood strong with 940017 GVTs, followed by KTV and Star Vijay with 266467 and 205750 GVTs, respectively. Zee Tamil climbed to fourth position with 83468 GVTs, while Polimer slipped to fifth spot with 80920 GVTs.
ETV continued to lead in Telugu market with 425580 GVTs, while Zee Telugu stood strong at second spot with 386308 GVTs. Maa TV climbs to third position with 375080 GVTs, while Gemini TV slipped to fourth spot with 279266 GVTs, followed by sister channel Gemini Movies with GVTs.
Colors Kannada topped the chart once again with 296182 GVTs. Zee Kannada climbed to second position with 145618 GVTs. Survana remained at third spot with 139926 GVTs, while Udaya Movies slipped to fourth position with 134633 GVTs. Udaya TV occupied fifth spot with 127689 GVTs.
In Malayalam market, Asianet continued to lead with 342404 GVTs. Mazhavil Manorama remained at second spot with 110924 GVTs, followed by Flowers TV with 76456 GVTs. Surya TV returned to fourth position with 69935 GVTs, while Asianet Movies slipped to fifth spot with 60615 GVTs.
Times Now maintained its lead with 422 GVTs. NDTV 24×7 climbed to second spot with 238 GVTs, followed by CNN IBN with 199 GVTs. India Today TV slipped from second spot in week 3 to fourth position with 186 GVTs. News 9 remained at fifth spot with 104 GVTs.
CNBC TV18 claimed the throne with 183 GVTs. Last week’s topper ET Now slipped to second spot with 181 GVTs. NDTV Profit and NDTV Prime remained at third position with 49 GVTs, followed by Bloomberg TB with 14 GVTs.
With 3124 GVTs, Movies Now stood strong at top position. Star Movies remained at second spot with 2228 GVTs, followed by Sony Pix with 2166 GVTs. Zee Studio stood at fourth position with 1350 GVTs, while HBO occupied fifth spot with 1111 GVTs.
Sony Pal climbed to sixth position with 420179 GVTs. Rishtey occupied seventh spot with 416858 GVTs, while Life OK slipped to eighth spot with 411480 GVTs. Sony Sab stood strong at ninth spot with 341472 GVTs, followed by DD National with 339276 GVTs.
Colors’Naagin continued to lead with 19133 GVTs, followed by Zee TV’s Kum kum Bhagya with 15554 GVTs. Star Plus’s SaathNibhaanaSaathiya returned to third spot with 12095 GVTs, while Color’s Sasural Simar Ka slipped to fourth position with GVTs. Zee TV’s Jamai Raja remained at fifth spot with 11249 GVTs.
AajTak maintained its lead with 105690 GVTs, followed by India TV and ABP News with 76655 and 62302 GVTs, respectively. Zee News stood strong at fourth spot with 58335 GVTs and India News remained at fifth position with 57141 GVTs.
Sony Max claimed the throne with 436612 GVTs. Zee Cinema stood strong at second spot with 360384 GVTs, while last week’s topper Star Gold slipped to third position with 353514 GVTs. At fourth spot was Movies OK with 228086 GVTs, followed by &pictures with 164605 GVTs.
Star Sports 1 topped the chart once again with 263856 GVTs, followed by sister channel Star Sports 3 with 250758 GVTs. Ten Sports remained at third position with 212053 GVTS. Sony Six stood at fourth spot with 19307 GVTs and Ten Cricket occupied fifth position with 13936 GVTs.
With 116419 GVT, Mastiii continued to lead. B4U Music remained at second spot with 111158 GVTs, followed by Sony Mi and 9XM with 87693 and 75397 GVTs, respectively. 9X Jalwa occupied fifth position with 43989 GVTs.
Nick led the chart once again with 82521 GVTs followed by Cartoon Network and Pogo TV with 62316 and 59544 GVTs, respectively. Hungama remained at fourth spot with 53317 GVTs and Disney Channel was at fifth position with 44504 GVTs.
Zing stood strong at top spot with 12927 GVTs. MTV remained at second position with 10996 GVTs, followed by Bindass and Zoom with 7160 and 6905 GVTs, respectively. Channel V occupied fifth spot with 3879 GVTs.
Discovery Channel maintained its lead with 5017 GVTs, while National Geographic Channel climbed to second spot with 3753 GVTs. Animal Planet slipped to third position with 3257 GVTs, followed by History TV18 and Nat Geo Wild with 3166 and 1383 GVTs, respectively.
With the renewal, Star India will continue to broadcast Premier League matches on a live or delayed basis across India on the Star Sports channels as well as stream all matches on its digital platforms Hotstar and starsports.com.
“Our partnership with the Premier League is in line with our strategy of promoting and building football as a priority sport in the country. England’s Premier League is the most successful and viewed football league in the world with millions of fans in India,” said Sanjay Gupta, COO, Star India.
The Premier League is the most watched football league in the world, broadcast in 185 countries to 730 million homes.
“We have been broadcasting Premier League football for the last 15 years and this renewal reaffirms our faith in the strength of the competition as the best international football property. With Premier League, Bundesliga and the Indian Super League (ISL), we continue to have a portfolio of the best of global and Indian football,” added Gupta.
Star India is a fully owned subsidiary of 21st Century Fox.
Life Ok occupied sixth spot with 176 GVTs, while & TV stood at seventh spot with 127 GVTs. DD National climbed to eight position with 86 GVTs, followed by Sony Pal and Rishtey with 59 and 55 GVTs, respectively.
FX maintained its lead with 6 GVTs. AXN stood strong at second position with 3 GVTs, followed by Zee Cafe with 2 GVTs.
Star Gold claimed the throne with 146 GVTs, while last week’s topper Sony Max slipped to second spot with 142 GVTs. Zee Cinema remained at third position with 135 GVTs.
With 12 GVTs, Star Movies led the chart once again. Movies Now remained at second spot with 11 GVTs and HBO occupied third position with 9 GVTs.
Aaj Tak continued to lead with 40 GVTs, followed by India TV and ABP News with 33 and 30 GVTs, respectively.
Times Now maintained its lead with 2 GVTs followed by NDTV 24×7 and India Today TV with 1 GVTs each.
Mastiii and Sony Mix had a tie once again and both stood with 30 GVTs each, while 9XM occupied third spot with 26 GVTs.
Discovery Channel topped the chart once again with 28 GVTs, while National Geographic Channel stood strong with 20 GVTs, followed by History TV18 with 18 GVTs.
Star Sports 3 claimed the throne with 93 GVTs, while sister channel Start Sports 1 slipped to second spot with 80 GVTs. Ten Sports remained at third position with 42 GVTs.
Nich continued to lead with 117 GVTs. Pogo returned to second position with 87 GVTs, while Hungama slipped to third spot with 84 GVTs.
TV broadcasting in India commenced in 1959 with state owned Doordarshan (DD) starting free to air terrestrial broadcast of TV service in Delhi. It was then followed by satellite television to advanced delivery platforms like direct-to-home (DTH), Headend-in-the-Sky (HITS), Over-the-Top (OTT) and Internet Protocol Television (IPTV). Since then television has come a long way and the evolution of the broadcast industry has been driven largely by satellite TV distribution business and unorganised growth of cable TV.
TRAI began regulating the broadcasting sector in 2004 when the Central Government decided to entrust regulatory functions relating to broadcasting and cable TV sector to TRAI. The Analog TV distribution platforms only offered inadequate capacity and limited quality. The growth of multiple digital addressable platforms will now lead to a sunset of analog cable TV system in the country. This sheer number and diversity of platforms delivering digital TV signals in an increasingly converged scenario requires an overhaul of the tariff regulatory framework.
According to the consultation paper, TRAI will cater to innovative growth while protecting the interests of the stakeholders across the value chain, fulfilling the need to institute a consolidated technology neutral regulatory framework for digital addressable systems.
In view of the emerging trends in the TV broadcasting sector and changing consumption patterns of the consumers, TRAI said that there was a need to examine the tariff dispensation in a holistic manner.
Listed below are the objectives of the consultation:
To carry out a review of existing Tariff arrangements and developing a Comprehensive Tariff Structure for Addressable TV Distribution of “TV Broadcasting Services” across Digital Broadcasting Delivery Platforms (DTH/ Cable TV/ HITS/ IPTV) at wholesale and retail level.
To ensure that the tariff structure is simplified and rationalized so as to ensure transparency and equity across the value chain.
To reduce the incidence of disputes amongst stakeholders across the value chain encouraging healthy growth in the sector.
To ensure that subscribers have adequate choice in the broadcast TV services while they are also protected against irrational tariff structures and price hikes. v. To encourage the investment in the TV sector
To encourage production of good quality content across different genres.
The consultation paper is divided into six chapters with its second chapter dealing with the present broadcasting and distribution sector scenario including the business and revenues models used therein. Third chapter provides an overview of the evolution of tariff in the broadcasting sector. Fourth chapter deals with different possible tariff models, with an aim to seek comments of the stakeholders, with regard to future tariff framework. Fifth chapter deals with miscellaneous issues relating to Tariff Structure. Sixth chapter summarizes all the issues for consultation.