According to Hitesh Chhabra, Co-Founder & Chief Innovation Officer, the Garage Communications was born from a simple idea: to put clients and the brands at the focal point of everything they do.
Speaking exclusively to IndianMediaBook, Chhabra said, “We are the Status quo challengers. The trail blazers the communication caravan and thhe marketing mecca, we are The Garage and we are a brand driven, integrated marketing communications agency. Because at the end of the day, when it’s all said and done, we care about people, we care about brands and we care about the work we create.”
So far agency had a smooth journey. It has successfully won the mandates of clients such as, Shoppemore, Firoza, Rapprr, Damick Publications, Tea Square. The agency also finished some projects for clients such as Borges, Urban Clap and White Moss Linens.
Saurabh Adhikari, Co-Founder and Chief Creative Officer, is an art director with an intense passion to travel. He is a design Design Graduate from Delhi and he started his career in year 2003 with Ogilvy and Mather. Later he moved to FCB Ulka, his lasted well almost close to decade. Along the way went on to create memorable campaigns for KFC, Whirlpool, HCL, Snapdeal, Hero Honda, John Players, Miss Players, Bata, launched the entire gamut of products for SC Johnson in India. From there he moved to Black Pencil and BBDO before taking the entrepreneurial plunge with a bunch of trusted hands on deck.
On the other side, Chhabra holds 12 years of experience in advertising industry and has served to the agencies such as FCB Ulka, Dentsu, Bates, Hakuhodo Percept etc. He had served to the multinational companies such as Videocon, HCL, Naukri, Jeevansathi, 99acres, Shiksha, Godfrey Phillips, Maruti Suzuki, Monte Carlo, Fortune Magazines, Toshiba, Suzuki Motorcycles, etc. Apart from this, he also had a stint at client side as Head of Marketing, Kenstar Appliances.
The Garage Communications offers a 360 degree communications capability by helping the clients acquire customers, develop engaging relationships, and drive loyalty, all through innovative ideas and brand led communications.
Chhabra mentioned that agency believes in pragmatic disruption: challenging the status-quo; asking questions, bringing in new perspectives and rethinking current models and processes.
“The Garage brings to life truly innovative ideas and ground-breaking solutions to impact our clients’ businesses”, added Chhabra.
According to Adhikari, being part of The Garage family means, you will benefit from its core values, which will bring better results for the clients.
“We excel in taking the messaging ingredients into the kitchen and fire them up with our imaginations. We’ share with our client the creative casseroles and clever concoctions the dishes that stir our spirits and race our pulses,” commented Adhikari.
Chhabra further informed that how the agency work and what it stand for is vital to it as a business, and is the cornerstone of its relationship with clients. The Garage’s core values represent the unifying force that helps make it a great place to work; which in turn enables to produce great work for clients.
At present the team Garage Communication consists of 20 members. However, the venture is in process of hiring more people. Chhabra informed that the agency in keen on working with passionate people.
Speaking about the ideal team, Chhabra said, “I am reminded of a famous quote by Stephen Covey, “If you can hire people whose passion intersects with the job, they won’t require any supervision at all. They will manage themselves better than anyone could ever manage them. Their fire comes from within, not from without. Their motivation is internal, not external.”
The agency is self-funded at the moment, but it will be looking for funding sometime in future. Initially the venture wants to win few accounts, do some meaningful work and then it will proceed to raise funds. There are few clients which are in pipeline in terms of conversion.
“We are equipped to build brands through proven methods but with a radical approach, which enables us to creatively deliver a clear, rational message that truly connects with the emotions and expectations of consumers, expressed Adhikari.
The venture is aimed at positioning itself as an expert in developing fully integrated communication programs that are tailored to local and regional markets.
“We believe that today’s consumers demand authentic engagement. By speaking to their interests, listening to their desires, responding to their worries and understanding their emotions, we can do some effective and meaningful work. Our people have that rare and oh-so-human ability to craft those conversations, so that the brand we work with lives out”, concluded Chhabra.
Nickelodeon, India’s leading kids’ entertainment franchise, is once again set to redefine entertainment for kids by showcasing its no. 1 shows, now in high definition. Be it toys or television, today’s kids want nothing but the best, and Viacom18’s kids cluster Nickelodeon India continues to lead the pack, offering an amalgamation of kids’ favorite content in cutting edge technology. Building on its high quality content for the kids segment in the country, Nickelodeon launches its HD channel in India – Nick HD+ only on TATA SKY, (the pioneer of technological innovations in the DTH industry) on channel No. 611.
Announcing the launch, Nina Elavia Jaipuria, EVP & Business Head – Kids Cluster,said, “Nickelodeon has always stayed ahead of the curve and entertained kids across the length and breadth of India. With the launch of Nick HD+ our viewers will get to watch their favorite characters in high definition quality. We are certain this latest offering from the Nickelodeon franchise will further strengthen the bonds our viewers have forged with their favorite characters.”
Commenting on the same, Paolo Agostinelli, Chief Content & Business Development Officer, Content at Tata Sky comments, “Tata Sky’s best in class technology clubbed with the great content of Nick HD + is sure to delight our little subscribers. Children are very important audience for us and we have been working towards brining innovative & exciting offerings for them. Pioneering to launch Nick HD+ in the country is one such proud moment.
Nick HD+ will showcase a wide array of wonderful content – from the local chart busters like Motu Patlu and Pakdam Pakdai to the evergreen favorite like Ninja Hattori to the international heavy weights like Shaun the Sheep, Dora the Explorer, Sponge Bob Square Pants and Power Rangers. With the launch of the HD+ channel, kids can now enjoy high definition animation content.
However the excitement does not end there, there will be a range of shows telecast exclusively on Nick HD+, giving viewers the chance to enjoy shows like Big Time Rush, Marvin Marvin, Kung Fu Panda and Zack and Quack
COLORS, along with Balaji Telefilms Limited and Marinating Films brings together two of the finest sources of entertainment in India – cricket and television, in a power packed season of Box Cricket League (BCL). With a stellar line up of over 200 top celebrities, Box Cricket League will be telecast on COLORS and COLORS HD from 28th February 2016, every Sunday at 4.30 pm with a repeat telecast on Rishtey.
Speaking about the association, Raj Nayak, CEO – COLORS, said, “COLORS is always known for its out-of-the- box thinking, but this time we’ve literally got a fabulous game within a box. Box cricket league adds to the enthusiasm as it brings together the biggest faces across channels uniting the TV fraternity over a unique game of cricket. With BCL, we aim to give cricket an exceptional spin and make it likeable to each and every member of the family. We are happy to associate with Balaji Telefilms Limited and Marinating Films as the broadcasting partner for this venture giving our viewers robust content and wholesome entertainment.”
Changing the meaning of run-through and strike-off for the actors, the curtains will rise for an exceptional game of glamorous cricket. This star-studded cricket league will have 10 teams named after 10 cities namely Ahmedabad Express, Kolkata Babu Moshayes, Chandigarh Cubs, Delhi Dragons, Jaipur Raj Joshiley, Chennai Swaggers, Mumbai Tigers, Pune Anmol Ratan, Rowdy Bangalore and Lucknow Nawabs led by celebrities like Sunny Leone, Nandish Sandhu, Ajay Chaudhry, Mrunal Jain, Anita Hassandani, Kamya Punjabi and many more. The high point of the game is undoubtedly the mix of men and women in every team. The inclusion of males and females, across all teams, makes it a battle of equals where the celebrities will be fully charged to kick the dust up!
Commenting on the concept, Ekta Kapoor – Joint Managing Director, Balaji Telefilms Limited, said, “BCL is a grand extravaganza where television’s biggest stars come together to play the most popular sport in the country. But of course, it’s cricket with a twist! BCL is a reality show that has all the ingredients of a television drama – be it loving, loathing, bonding or sledging the twists and turns are as real as it gets! With Box Cricket League, we present to our viewers an array of their favorite ‘Bahus’ playing alongside their male counterparts, on the field. 10 teams, 200 actors, 1winner…let the games begin!”
With a huge number of television stars vying to play this season of BCL, the league owners have had to set new guidelines for player qualifications. The strict dictate ensures only top lead actors (who’ve starred as main leads for a minimum of 250 episodes) and second lead actors (who’ve had at least 500 episodes to their credit) partake in this season. Besides popular fiction faces, GEC Reality show winners and top contestants are also qualified to play. The new player mandates have therefore caused a lot of heartburn for those actors who were hoping to get on the field.
Star Utsav and Life OK remained at fifth and sixth position with 568630 and 474327 GVTs, respectively. Sister channels Sony Entertainment and Sony Sab retained their respective positions with 429400 and 356366 GVTs, respectively.At ninth position was Rishtey with 305570 GVTs, followed by Sony Pal with 302045 GVTs.
ColorsNaagin maintained its lead position with 17819 GVTs, followed by Star Plus’ SaathNibhaanaSaathiya with 15344 GVTs. Zee TV’s Kum kum Bhagya stood at third position with 13811 GVTs, followed by Colors’ Sasural Simar Ka and Zee Anmol’sEk Se Bhale Do with 12963 and 12492 GVTs, respectively.
AajTak stood strong at the top spot with 73666 GVTs. India TV remained at second position with 58748 GVTs, followed by ABP News with 55667 GVTs.
News Nation stood at fourth spot with 48768 GVTs and Zee News occupied fifth spot with 46571 GVTs.
Among the Hindi business news players, CNBC Awaaz topped the chart with 1110 GVTs, followed by Zee Business with 876 GVTs.
Sony Ma retained its lead position with 428921 GVTs, followed by Zee Cinema and Star Gold with 370768 and 366805 GVTs, respectively.
Movies Now stood at fourth spot with 246468 GVTs and &pictures occupied fifth position with 177495 GVTs.
Star Sports3 climbed to top spot with 98138 GVTs, while last week’s topper Ten Sports slipped to second position with 80053 GVTs.
Star Sports1 remained at third spot with 62312 GVTs followed by Sony Six and Ten Cricket with 14880 and 14258 GVTs, respectively.
Mastiii stood strong at top spot with 139947 GVTs. B4U Music remained at second position with 96074 GVTs, followed by 9XM with 84633 GVTs.
Sony Mix was at fourth spot with 68410 GVTs and 9X Jalwa stood at fifth position with 42663 GVTs.
Nick led the chart once again with 87947 GVTs. Cartoon Network stood strong at second position with 57216 GVTs, while Pogo TV climbed to third spot with 54604 GVTs.
Hungama slipped to fourth spot with 48040 GVTs, followed by Disney Channel with 42081 GVTs.
With 14108 GVTs, Zing maintained its lead position, followed by MTV and Bindass with 13531 and 10068 GVTs, respectively.
Zoom remained at fourth spot with 5886 and Channel V stood at fifth position with 5540 GVTs.
Discovery Channel stood strong at the top spot with 5266 GVTs. History TV18 remained at second spot with 3484 GVTs, followed by National Geographic Channel with 2982 GVTs.
Animal Planet and Nat Geo Wild stood at fourth and fifth spot with 2716 and 1453 GVTs, respectively..
Star Jalsha claimed the throne with 228859 GVTs. At second spot was Zee Bangla with 162105 GVTs. Jalsha Movies stood at third position with 68361 GVTs, followed by Colors Bangla and Zee Bangla Cinema with 37549 and 31155 GVTs, respectively.
Bhojpuri Cinema topped the chart with 20488 GVTs, followed by Big Magic Ganga and Dangal TV with 17196 and 9517 GVTs, respectively.
Dabangg stood at fourth position with 5728 GVTs and ETV Bihar Jharkhand was at fifth spot with 3201 GVTs.
Sarthak TV continued to lead with 113465 GVTs, while Tarang TV stood at second position with 58075 GVTs. COlors Oriya was at third spot with 20289 GVTs, followed by Odisha TV and Prarthana with 15850 and 12351 GVTs, respectively.
ETV Telugu topped the chart once again with 420239 GVTs. Zee Telugu and Maa TV occupied second and third position with 340131 and 339978 GVTs, respectively.
Gemini TV stood at fourth spot with 255875 GVTs, followed by Gemini Movies with 180736 GVTs.
Colors Kannada stood strong at top spot with 302974 GVTs, followed by Survana and Udaya Movies with 141271 and 130501 GVTs, respectively.
Zee Kannada was at fourth spot with 125042 GVTs and at fifth position was Udaya TV with 118442 GVTs.
With 376542 GVTs, Asianet maintained its lead. Mazhavil Manorama stood at second position with 99395 GVTs, followed by Surya TV with 80013 GVTs.
Flowers TV occupied fourth spot with 68404 GVTs and Asianet Movies stood at fifth position with 53985 GVTs.
Speaking on the launch, Neeraj Vyas, Senior EVP, Sony Max&Sony Max2, said, “It has been our constant endeavor to provide viewers an experiential, entertaining and unique television movie viewing experience and the launch of our HD channel takes our obsession for movies to a whole new level. With its own unique movie lineup independent of MAX, the channel will strike a chord with the aspiring audience who yearn for that cinematic viewing experience in the comfort of their homes. Offering an interesting bouquet of Hindi movies, the channel is guaranteed to enthrall Bollywood fans across India”.
To celebrate the season’s festivities Max HD will showcase films such as Bahubali, PK, Queen, Jab Tak Hai Jaan, Ram Leela and Aashiqui. The channel will be available across multiple DTH and leading digital cable platforms.
Speaking on the development, Uday Shankar, CEO, Star India, said, “We are pleased to announce the completion of the integration of the broadcast business of Maa Television Network, a journey that we had embarked upon in February, earlier this year. The acquisition fills a critical gap in our portfolio and will allow our advertisers targeted access to the large Telugu speaking population. We plan to invest further in this important market to fundamentally change the content quality paradigm. I am confident that team Maa under the leadership of K. Madhavan will transform the content experience for Telugu viewers.”
Thus, with the completion of the necessary formalities, the broadcast business of MaaTV will now be integrated with the business of Star India. Maa Television Network is one of the leading broadcast networks in the Telugu language market and enjoys a strong growth driven by fiction and movie content.
Speaking exclusively to IndianMediaBook, Vaishali Sharma, Senior VP & Marketing Head, Sony Max, said, “Wrestling is one of the oldest sports in the country. It is the game about strength, skill and endurance. Our objective is to bring out wrestling from Akhaada’s of villages and small town to a celebrated global platform. In other words, we are aiming to take wrestling from Mittito the Mat.”
Khel Fauladi has been conceptualised by DDB Mudra and it consists of two TVCs. The campaign centres around putting one’s weakness aside and bringing out one’s fighter spirit.
“The idea behind the campaign is to give a reason people to watch Wresting. We want to make people feel, while watching the commercial that this is something unlike people have ever experienced,” added Sharma.
With teams of the wrestling league comprising of both men and women, the two 40 seconder TVCs which will air during prime time slots will feature known faces in the wrestling world and will be skewed to both male and female audiences encouraging them to tap into their tougher, stronger selves thus breaking stereotypical moulds.
Sharma informed that the league will be telecasted on three channels to reach out to the mass audience, Sony Max, Six and to target rural audience on Pal. Starting from 10thDecember, it will be aired at prime time from 7PM to 9PM every day till 27thDecember.
“MSM holds a strong position in the market, as its one of the largest media network in the country today. With this league, we continue to extract the fact that we are the innovators of lot of formats. Having said that, MSM was the pioneer of the IPL which as a league happened 8-9 years ago and we really have been the pioneers in setting the concept of a league even on a Hindi movie channel. Thus, it is nothing new to us. This is one more trend we continued in our innovations”, expressed Sharma.
The multi-media campaign comprising of television, print, radio and outdoor promotions will be taken across all Hindi speaking markets and will have key players such as Sushil Kumar, Yogeshwar Dutt, Babita Kumari, Geeta Phogat, Vinesh Phogat, Amit Dahiya, Narsingh Pancham Yadav, Rahul Aware amongst others fronting the campaign.
“It has already created buzz and lots of people are appreciating it. It is one of the campaigns that I got fantastic feedback. Thus, let’s hope for the best,” concluded Sharma.