Friday 5 February 2016

Nat Geo’s ‘BSF: India’s First Line of Defence rated the top show in the genre in the week of Republic Day


Commenting on the success of the show, Swati Mohan Business Head India, Fox Networks Group said, “The response to our documentary on the BSF has been overwhelming. We thank the Border Security Force for the all the support, and for making the entire production process an enriching experience for us. The film was an ode to the unsung heroes that guard our borders and it was made to instill a sense of pride in every Indian. The ratings are not only a testimony of the quality of production, but also the love and respect the country has for its real heroes. The appreciation we have received for this documentary reassures us on our commitment to bring to viewers extraordinary and path breaking documentaries that reiterate Nat Geo’s gold standards of iconic and visually stunning story-telling.”
The documentary salutes the spirit and never say die attitude of our soldiers. It brought viewers closer to the unflinching soldiers guarding the nation’s frontline. Even before the premiere, the appeal of the documentary insured that the digital promotions of the show engaged more than 2.2 mil users (reaching more than 20 mil users in total). With the massive support that the campaign was getting, Nat Geo also created an online platform that enabled users to send messages to soldiers at the border.