The winners for the awards gala were chosen through online voting and by the esteemed jury which included ace choreographer-filmmaker Farah Khan and directors Goldie Behl and Omung Kumar.
The award night
Specially designed by Omung Kumar’s team, the stage of the Star Parivaar Awards 2016 featured a perfect mix of grand props and big screens, which were used to give special effects in the various acts.
While actor Nakuul Mehta performed a special aerial act, actresses Deepika Singh and Devoleena Bhattacharjee showcased their Kathak dancing by performing on a medley of hit songs from various Bollywood movies.
The fun quotient of the event was taken care of by actress Ananya Khare from the show “Mere Angne Mein” who beautifully managed to make the audience laugh at the venue through her gags.
The wholesome entertaining award night was brought to an end by a foot tapping performance by popular rapper Badshah, who sang a few of his hit songs while actors Harshad Arora, Hina Khan and Anita Hassanandani joined him on stage.
Actress Divyanka Tripathi had a golden time at the star-studded ceremony of the Star Parivaar Awards 2016 where she won as many as six trophies including categories like Favourite Bahu, Favourite Maa and Favourite Patni among others for her role of Ishita Bhalla in popular TV show “Ye Hai Mohabbatein”.
Apart from that, Divyanka also took home the trophies for Favourite Digital Sadasya (Female), and Favourite International Jodi and Favourite Jodi, both of which she shared with her “Ye Hai Mohabbatein” co-star Karan Patel.
Not only Divyanka, other actors of the show including Karan and Anita Hassanandani also clinched big honours. While Karan won the awards for Favourite Pati and Favourite Digital Sadasya (Male), Anita was chosen as the Most Stylish Sadasya.
Following “Ye Hai Mohabbatein”, which won nine awards, other big winners of the night were TV shows like “Tamanna”, “Mere Angne Mein” and “Dahleez”, which took away two awards each in various categories.
“Dahleez” lead couple Harshad Arora and Tridha Choudhury were given the trophies for Favourite Naya Sadasya (Female) and Favourite Naya Sadaysa (Male).
Actors Kiran Karmarkar and Anuja Sathe, who are seen as father and daughter in finite series “Tamanna”, were honoured in the Favourite Pita and Favourite Beti categories.
On the other hand, Varun Badola and Krutika Desai were given the award for Favourite Sasur and Favourite Saas.
Other big winners of the night were actor Ashish Sharma, who was given the Favourite Beta award for his portrayal of Lord Ram in mythological show “SiyaKe Ram”, and actress Deepika Singh, who clinched the NayiSoch award for her inspiring role of IPS officer Sandhya Rathi in “Diya AurBati Hum”.
Star Jalha continued to lead with 194449 GVTs, while Zee Bangla remained at second spot with 135016 GVTs. Jalsha Movies stood at third position, whereas ABP Ananda climbed to fourth spot with 39406 GVTs. Colors Bangla slipped to last spot with 31174 GVTs.
Big Ganga maintained its lead with 14076 GVTs, followed by Bhojpuri Cinema and Dabangg with 11910 and 4910 GVTs, respectively. At fourth position was Dangal TV with 3419 GVTs and ETV Bihar Jharkhand stood at fifth spot with 2171 GVTs.
Sarthak continued to lead with 84692 GVTs, while Tarang stood at second spot with 49138 GVTs. Odisha TV climbed to third position with 12889 GVTs, followed by Colors Oriya and Alankar with 12193 and 8730 GVTs, respectively.
With 886818 GVTs, Sun TV led the chart once again. KTV remained at second position with 257941 GVTs, followed by Star Vijay and Zee Tamil with 138992 and 94652 GVTs, respectively. Polimer returned to fifth spot with 73066 GVTs.
Once again Zee Telugu claimed the throne with 452891 GVTs, followed by ETV Telugu with 395766 GVTs. Maa TV stood at third position with 371398 GVTs, while Gemini TV and Gemini Movies remained at fourth and fifth spots with 319895 and 172009 GVTs, respectively.
Colors Kannada maintained its lead with 279414 GVTs. Survana stood strong at second spot with 180425 GVTs. Zee Kannada returned to third position with 169288 GVTs, followed by sisters Udaya Movies and Udaya TV with 153875 and 151174 GVTs, respectively.
Asianet stood strong at top spot with 326291 GVTs, followed by Mazhavil Manorama with 127000 GVTs. Flowers TV climbed to third position with 66232 GVTs, while Surya TV slipped to fourth spot with 64830 GVTs. Asianet Movies remained at fifth position with 59473 GVTs.
To keep up with the momentum of this much awaited franchise, Zee Studio inked a major strategic deal with Disney to offer the Indian audience with an opportunity of a lifetime. As a part of this partnership, selected audience would now get a chance to watch Marvel’s Captain America: Civil War, the third instalment of the franchise at a special screening a day before the film opens in India on 6th May.
Speaking on the association, Ali Zaidi, Business Head, Zee English Cluster said “We always intend to bring to our viewers what they love and superheroes top that list. We are happy to have Disney on board for the channel premiere of Marvel’s Captain America: The Winter Soldier. This, we believe would be the perfect opportunity to re-experience Captain America’s journey so far before the third instalment’s release next week.”
For the viewers to seal a seat, they need to answer a few questions under the Watch and Win contest asked during the premiere and send the responses using #CatchUpwithCap tagging Zee Studio on Twitter or Facebook. But that’s not the end. Zee Studio takes gratification to the next level for Captain America fans; few contest winners can also take home some really cool Captain America: Civil War merchandise and the lucky one can stand a chance to win the mega prize, a Yamaha FZ – S Fi bike.
To ensure maximum eyeballs for the premiere, Zee Studio initiated an all-round 360° campaign spanning across TV, Radio and Outdoor media outlets. The channel got into major In-cinema promotions in the southern markets.
The 90-minute biopic, written and directed by Kaveta Chaudhry of ‘Udaan’ tele-serial fame, was originally intended to be presented as a corporate movie by the Patanjali group. It traces the life journey of Baba Ramdev from a yoga teacher to corporate leader with his Patanjali group.
Chaudhry said she spent months researching for the film. Even during the shooting, the script required rewriting to bring to life real incidents which shaped the lives of the two yoga teachers.
“YogYatra came to me with Acharya Balkrishna’s plans to make a film on their institution. I convinced them to expand its scope to including the vision behind Patanjali and their activities,” commented Chaudhry.
Acharya Balkrishna lauded Chaudhry’s work and her creativity. “Her passion and flair for story-telling makes us happy she was a part of our forward journey,” he said.
Aptly titled MTV Many Me Project, this in-depth research explores the many facets of youth life – their attitudes, motivations, aspirations and anxieties that was presented with much fanfare at the MTV Youth Marketing Forum 2016 – flagship insights event that studies and dissects the world of the youth.
Speaking about the project, Ferzad Palia, Head – Youth and English Entertainment, Viacom18 said, “The Many Me Project is a look into the ever changing, ever dynamic youth of India. The headline of what has emerged is that today young people are fascinatingly multidimensional and multi-faceted. For them, being multitasking isn’t enough, they want to be multi-achievers. The world of the young is changing rapidly and the pace of this change is only doubling with time. At MTV, the universe of the young, we are passionate about tracking this change, because today, more than ever, the youth is incredibly dynamic. What’s more, they expect us, their brands, to be as dynamic, ever evolving and layered. It is a great pleasure for me to share these insights in order to help youth marketers build a strong connect with young people through cutting edge content.”
This year, the study also explores the role of content in life of youngsters and questions the existing paradigm that content is just a social currency. MTV also investigates on the emergent social etiquettes on the social media platforms, and the plurality of the online and offline lives of the youngsters. This research explores the manifestation of new-age gender definitions and therefore, its impact on the relationships between friends, families and significant others.
Expressing his thoughts at YMF2016, Sudhanshu Vats, Group CEO, Viacom18, said, “As a content powerhouse, it is mandatory for us to understand the pulse of our audience. Hence, MTV’s constant endeavor to understand its primary target audience – the youth, what they are up to and how they feel about various aspects of life – is extremely crucial. For the last 10 years, MTV has been working incessantly to understand every nuance of each interaction young people have amongst themselves and their media consumption habits. It is these patterns of consumption and interaction which then form the basis of everything we do at MTV. The headline study for this year – ‘MTV Many Me Project’ – has thrown up some fascinating insights into the lives and minds of this absolutely dynamic demographic. I am positive that every single person who has been a part of the MTV Youth Marketing Forum 2016 will now be able to decode the ever-changing youth of India much better.”
MTV Insights Studio, which is the insights arm of MTV, conducts the detailed exploration on what makes the youth tick. MTV had conversations with more than 11,000 youth across more than 50 cities across NCCS (new definition of SEC) A B & C in India to find out what exactly what makes them tick. Spanning an age group of 13-25 years, MTV used a mix of qualitative and quantitative methodology.
This year, MTV deployed interesting non-intrusive yet immersive techniques such as selfie-project, peer scope, digital shadowing along with ethnographic interviews, peer group discussions to understand the new emerging face of young India. As always, the insights gathered from this research were presented through interactive seminars and presentations every year at the MTV Youth Marketing Forum 2016, which also featured renowned trend speakers across the world such as: