Big Magic Ganga, the regional channel of Bihar, Jharkhand and Purvanchal from Reliance Broadcast Network has launched Season 7 of Mele ka BIG Star, after a resounding response for the previous 6 seasons. Combining the biggest melas of Uttar Pradesh and Bihar, Mele ka Big Star will bring forth hidden talent from across the Hindi heartland.
Presented by Dabur Red Paste, powered by Reliance Cement and with Big FM as the Radio partner, Mele ka BIG Star is spread across nine cities and nine mela’s and will reach out to more than 15 million people from the region. Viewers can also tune in to BIG Magic Ganga for details or submit their auditions through Mele ka Big Star app which is available at the Google Play Store.
Speaking about the property, spokesperson from BigMagic Ganga said, “Mele ka BIG Star has come a long way, ever since we launched the first season in 2012. The response from the audience has been overwhelming and it only encourages us to go out there to put up a bigger and better show with every passing season. With season 7, we are trying to raise the bar in terms of audience engagement. Like every year, our aim is to bring talent from the Hindi heartland to the world at large, and we are confident of yet another successful season.”
The grand finale will be aired on Big Magic Ganga and the winner will be presented the coveted title of ‘Mele ka BIG Star-season 7’ and an opportunity to showcase his or her act on one of Big Magic Ganga’s special shows.
With an attempt to unearth talent from the grass root level, the show not only invites people who are passionate about singing and dancing, but also encourages those who have an aptitude for mimicry, stunts, stand-up comedy, painting and much more. Fairs which are part of Meleka BIG Star will be Dadri Mela-Ballia, Govind Sahib Mela- Neori, Magh Mela- Allahabad, Aligarh Numaish- Aligarh, Sonepur Mela- Saran, Khagra Mela- Khagra, Gwalior Trade Fair- Gwalior, Sankranti Mela- Burman and Etawah Pradarshani- Etawah.
The show has already travelled to some of the biggest melas of the Hindi heartland including Kumbh, Sonepur, Meerut Nauchandi, Aligarh Numaish etc. More than 7500 performers have lived their dream on MeleKa BIG Star’s unique platform.
In addition to this, the high decibel marketing approach to the show will facilitate an extensive forum for marketers to directly connect with their consumers. The show will be heavily promoted through TV, radio, digital and print.
Big Magic Ganga is distributed across all cable operators across the states of UP, MP and Bihar and spread across the likes of DEN, Digicable, WWIL, Hathway, Darsh and Maurya amongst others and DTH players like Airtel, Dish, Reliance Digital, DD Direct and Videocon.
