The Garage Communication is a marketing communications agency the brain child of two creative professionals Hitesh Chhabra and Saurabh Adhikari. The agency offers, advertising, PR, brand strategy, digital, radio, outdoor, events and merchandising.
According to Hitesh Chhabra, Co-Founder & Chief Innovation Officer, the Garage Communications was born from a simple idea: to put clients and the brands at the focal point of everything they do.
Speaking exclusively to IndianMediaBook, Chhabra said, “We are the Status quo challengers. The trail blazers the communication caravan and thhe marketing mecca, we are The Garage and we are a brand driven, integrated marketing communications agency. Because at the end of the day, when it’s all said and done, we care about people, we care about brands and we care about the work we create.”
So far agency had a smooth journey. It has successfully won the mandates of clients such as, Shoppemore, Firoza, Rapprr, Damick Publications, Tea Square. The agency also finished some projects for clients such as Borges, Urban Clap and White Moss Linens.
The founders
Saurabh Adhikari, Co-Founder and Chief Creative Officer, is an art director with an intense passion to travel. He is a design Design Graduate from Delhi and he started his career in year 2003 with Ogilvy and Mather. Later he moved to FCB Ulka, his lasted well almost close to decade. Along the way went on to create memorable campaigns for KFC, Whirlpool, HCL, Snapdeal, Hero Honda, John Players, Miss Players, Bata, launched the entire gamut of products for SC Johnson in India. From there he moved to Black Pencil and BBDO before taking the entrepreneurial plunge with a bunch of trusted hands on deck.
On the other side, Chhabra holds 12 years of experience in advertising industry and has served to the agencies such as FCB Ulka, Dentsu, Bates, Hakuhodo Percept etc. He had served to the multinational companies such as Videocon, HCL, Naukri, Jeevansathi, 99acres, Shiksha, Godfrey Phillips, Maruti Suzuki, Monte Carlo, Fortune Magazines, Toshiba, Suzuki Motorcycles, etc. Apart from this, he also had a stint at client side as Head of Marketing, Kenstar Appliances.
The mechanism
The Garage Communications offers a 360 degree communications capability by helping the clients acquire customers, develop engaging relationships, and drive loyalty, all through innovative ideas and brand led communications.
Chhabra mentioned that agency believes in pragmatic disruption: challenging the status-quo; asking questions, bringing in new perspectives and rethinking current models and processes.
“The Garage brings to life truly innovative ideas and ground-breaking solutions to impact our clients’ businesses”, added Chhabra.
Competition strategy
According to Adhikari, being part of The Garage family means, you will benefit from its core values, which will bring better results for the clients.
“We excel in taking the messaging ingredients into the kitchen and fire them up with our imaginations. We’ share with our client the creative casseroles and clever concoctions the dishes that stir our spirits and race our pulses,” commented Adhikari.
Chhabra further informed that how the agency work and what it stand for is vital to it as a business, and is the cornerstone of its relationship with clients. The Garage’s core values represent the unifying force that helps make it a great place to work; which in turn enables to produce great work for clients.
The team
At present the team Garage Communication consists of 20 members. However, the venture is in process of hiring more people. Chhabra informed that the agency in keen on working with passionate people.
Speaking about the ideal team, Chhabra said, “I am reminded of a famous quote by Stephen Covey, “If you can hire people whose passion intersects with the job, they won’t require any supervision at all. They will manage themselves better than anyone could ever manage them. Their fire comes from within, not from without. Their motivation is internal, not external.”
The vision
The agency is self-funded at the moment, but it will be looking for funding sometime in future. Initially the venture wants to win few accounts, do some meaningful work and then it will proceed to raise funds. There are few clients which are in pipeline in terms of conversion.
“We are equipped to build brands through proven methods but with a radical approach, which enables us to creatively deliver a clear, rational message that truly connects with the emotions and expectations of consumers, expressed Adhikari.
The venture is aimed at positioning itself as an expert in developing fully integrated communication programs that are tailored to local and regional markets.
“We believe that today’s consumers demand authentic engagement. By speaking to their interests, listening to their desires, responding to their worries and understanding their emotions, we can do some effective and meaningful work. Our people have that rare and oh-so-human ability to craft those conversations, so that the brand we work with lives out”, concluded Chhabra.
Source: IndianMediaBook - Media
