Star India has completed the integration of the broadcast business of Maa Television Network. In an official statement, the company mentioned that with this integration, Star India is better positioned to offer a distinctly enhanced content bouquet to audiences across the southern markets of India in general and the Telugu speaking viewers in particular.
Speaking on the development, Uday Shankar, CEO, Star India, said, “We are pleased to announce the completion of the integration of the broadcast business of Maa Television Network, a journey that we had embarked upon in February, earlier this year. The acquisition fills a critical gap in our portfolio and will allow our advertisers targeted access to the large Telugu speaking population. We plan to invest further in this important market to fundamentally change the content quality paradigm. I am confident that team Maa under the leadership of K. Madhavan will transform the content experience for Telugu viewers.”
Thus, with the completion of the necessary formalities, the broadcast business of MaaTV will now be integrated with the business of Star India. Maa Television Network is one of the leading broadcast networks in the Telugu language market and enjoys a strong growth driven by fiction and movie content.
