Speaking exclusively to IndianMediaBook, Big Ganga’s spokesperson said “Our focus is to continue exploring new opportunities and deliver quality original content, to give brands a bigger platform to garner more visibility. With this exercise we will gradually fortify the channel’s position in the rural belt, making it easily available for discerning viewers”
The channel leads across regional general entertainment genre in the Bihar & Jharkhand belt and is seen strengthening its distribution with India’s leading free to air digital Network – DD Free Dish, thus trying to penetrate across the rural regions of the country. With popular shows like BIG Memsaab, Teekhi Khabar, election special Raag Chunavi, blockbuster movies every weekend, along with devotional shows Mangal Utsav for Diwali and Chhath special, BIG Ganga offers an exquisite and dynamic content for family viewing which resonated well with the masses
“We aim to grow and expand even more and bring in more innovative content for our audience. With more unique shows in the pipeline, BIG Ganga is poised to engage, enrich and entertain new audiences across the country.” added the spokesperson.
The channel was earlier seen holding on to the local flavor with celebration of festivals such as ‘Shravan’ called as Shravan Mein Bum Bum’ which included airing a musical event from Baijnath Dham, a special travelogue, on-air movie festival, devotional music shows and contests.
In the last year, the channel has created a niche for itself in the Bihar and Jharkhand region and was seen growing in television ratings week on week. Big Ganga is seen among the leading channels in the Bhojpuri market. With more than 15 million ratings the channel stood at no.2 as per BARC rating matrix.
Plans ahead:
In 2016, Big Ganga plans to celebrate more than 50 festivals thereby enhancing the authentic regional flavor through locally shot programs, derived from local insights such as establishing self-identity and preserving local culture. The channel intends to focus more on inculcating deep understanding of the socio-cultural fabric & reflecting the pride of people from the region. Adding to the bucket of popular shows, the channel plans to launch new ones such as Makar Sankranti, Rasoi Ki Rani, BIG Memsaab Season 7, Mele Ka BIG Star, Shaurya Samman, Ganga Bhojpuri Cine Awards etc.
