Friday 8 January 2016

Colors enters into animation genre through Chhoti Anandi


Starting from 17th January, the show will be simulcast on Colors and sister channel Rishtey at 10AM on every Sunday.
Commenting on the launch, Raj Nayak, CEO, Colors, said, “Over the past 7 years, Anandi’s character has appealed to viewers across the globe. Taking note of her sustained popularity, we have decided to launch a home-grown animated series Chhoti Anandi. This is for the first time on Indian television that a popular fiction show character is being adapted into an animated series. Through Chhoti Anandi, we plan to engage and strengthen our bond with the tiny tot audience and present a show that is visually appealing and entertaining at the same time.”
The show will capture adventures of Anandi’s playful childhood. Chhoti Anandi is an 8 year old brave, righteous child and an apple of everyone’s eye. She is wise beyond her years and is known to find innovative and unique ways to solve problems of her village folks. The series will highlight her entertaining yet mischievous side as she explores innumerable escapades in the company of her friends in the by lanes of a village in Rajasthan.
“Chhoti Anandi’, our first association with Colors and Sphereorigins, is a very special project for us. It is the first time a popular television character has been adapted for an animated series. The brief was to maintain the inherent Indian-ness and the essence of Anandi’s character in a fun manner, and we combined superior graphics with vibrant colours in the hope of providing viewers with an engaging proposition,” added Anish Patel, Founder & CEO, Hop Motion.
Chhoti Anandi and her pack of friends aka Chhote Sipahi – Nattu, Champa, Phuli and Chiku will be seen going on an adventurous joyride from Amazon Jungle, to the era of Dinosaurs, and also to the period when kings and queens reigned. Additionally, audience will get to see a similar backdrop, color and music as that of Balika Vadhu with an inspiring message for the viewers at the end of every episode.