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The channels have been named as News18 Tamil Nadu, News18 Kerala and News18 Assam/NE, with a soft launch on Thursday. These channels are a part of Network18 group, the media house owned by Reliance Industries.
Initially, transmission of all the three channels will be from Hyderabad studios and shift to the respective state capitals from June. Jagdeesh Chandra who is the CEO of existing 10 ETV channels, shall also head the new regional channels.