Speaking about the initiative, Anooj Kapoor, Senior EVP & Business Head, Sony Sab, said, “Sourcing user generated content from a powerful social medium like Twitter, and presenting it to a larger universe on SAB platform, is an experiment which I am confident will pave newer ways for content development in Indian Television”.
As part of the campaign, through #TweetAFunnyStory Sony Sab will be inviting real life stories for its new show – Khidki. Users can tweet their funny stories in 140 characters on Twitter and Sony Sab along with the producers of the show JD Majethia and Umesh Shukla will shortlist the entries.
Commenting on the association, Viral Jani, Head of TV Partnerships, Twitter India said, “India continues to witness a social TV movement in India today… With this unique initiative by Sab, for the first ever time one’s Tweet can create and shape their own TV series on a leading broadcast channel a first of its kind move seen in the country. ”
A live Q&A with the makers of the show JD Majethia and Umesh Shukla through Periscope will also take place for the users to clear any doubts, learn more about storytelling etc. The entries should encompass unique yet funny stories that one has experienced in their lives, something that holds a special place in their memories and brings out the laughs. The shortlisted stories will then be presented to the world in the form of an episodic series on the channel.