Madhavan as Managing Director, incharge of Star south India business unit, while Sanjay Gupta has been elevated as Managing Director. Both Gupta and Madhavan will report to Shankar.
Prior to this, Gupta was serving as COO at Star India, while Madhavan was the Managing Director at Asianet Communications.
In a strategic move, Star India has also created five units such as general entertainment, sports, digital, south, film production and distribution–with each division head reporting to Gupta.
As Chief Executive Amit Chopra will handle the entertainment business and Kevin Vaz has been named CEO, South. Apart from these, Ajit Mohan will head the digital unit as chief executive and will be in charge of the company’s over-the-top platform Hotstar.