To keep up with the momentum of this much awaited franchise, Zee Studio inked a major strategic deal with Disney to offer the Indian audience with an opportunity of a lifetime. As a part of this partnership, selected audience would now get a chance to watch Marvel’s Captain America: Civil War, the third instalment of the franchise at a special screening a day before the film opens in India on 6th May.
Speaking on the association, Ali Zaidi, Business Head, Zee English Cluster said “We always intend to bring to our viewers what they love and superheroes top that list. We are happy to have Disney on board for the channel premiere of Marvel’s Captain America: The Winter Soldier. This, we believe would be the perfect opportunity to re-experience Captain America’s journey so far before the third instalment’s release next week.”
For the viewers to seal a seat, they need to answer a few questions under the Watch and Win contest asked during the premiere and send the responses using #CatchUpwithCap tagging Zee Studio on Twitter or Facebook. But that’s not the end. Zee Studio takes gratification to the next level for Captain America fans; few contest winners can also take home some really cool Captain America: Civil War merchandise and the lucky one can stand a chance to win the mega prize, a Yamaha FZ – S Fi bike.
To ensure maximum eyeballs for the premiere, Zee Studio initiated an all-round 360° campaign spanning across TV, Radio and Outdoor media outlets. The channel got into major In-cinema promotions in the southern markets.