Friday, 29 April 2016

Kejriwal slams Modi for no action against Sonia


“Modi ji made CBI (Central Bureau of Investigation) raid my office, but not raiding Sonia ji and Vadraji (Robert Vadra). Modi Ji believes Gandhi family is honest,” Kejriwal wrote in a series of tweets in Hindi.
In another tweet, the Delhi chief minister alleged, “If my name would have appeared in the Italian court orders, then by now I would have been arrested. But they are not interrogating Sonia Ji yet. Why?”
Kejriwal also took a dig at BJP president Amit Shah, and wrote, “Amit Shah is asking Sonia ji with folded hands ‘Please tell us who had taken the bribe?’ Are investigations carried in this very way? Then shut down ACB and the CBI.”
Kejriwal’s remarks came after an Italian court judgement cited handwritten references to the Congress chief, her political secretary Ahmed Patel and former Air Chief S.P.Tyagi by a middleman.
However, in December 2015, the CBI had raided the office of the Delhi chief minister’s principal secretary Rajendra Kumar in connection with an alleged corruption case.
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Infosys new platform to drive automation, innovation


“The platform Mana brings machine learning with knowledge of an organisation to drive automation and innovation for enabling businesses reinvent their (computing) systems,” the company said in a statement on Friday from San Francisco.
Using the platform, the Indian bellwether improved productivity of a unspecified company with a fleet of field engineers by 50 percent by utilising its self-learning capabilities.
“The platform enabled a global telecom firm to reduce 80 percent of its agents’ entry effort by automating order validation and removing need for corrective processes,” the statement asserted.
Elaborating on multiple benefits of Mana, Infosys chief executive Visha Sikka said, “We can automate the repetitive, mechanizable tasks; we can capture the knowledge and know-how across people and long-lived systems and bring this knowledge back inside the systems to drive more value; and in doing these things we can free people to put all of our creativity, passion, and imagination into thinking about the bigger opportunities ahead of us.”
Based on open source technology, Infosys Mana is an integration of data analytics platform Infosys Information Platform, routine logic learning Infosys Automation Platform and knowledge processing Infosys Knowledge Platform.
Mana is a part of Infosys Aikido framework which can enable companies to execute non-disruptive transformation of their existing landscapes.
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[Campaign Story] How Spykar pranked its fans with its Jean-ius series?

Recently, right before the April Fool’s Day Spykar launched Jean-ius series to prank its fans that a product of their dreams truly exists and can be pre-ordered. To give originality to the whole idea an entire website www.jeanius.spykar.com which made customers all excited for a new product – only to fool them later.
SanjaySpeaking about the campaign exclusively with IndianMediaBook, Sanjay Vakharia, COO, Spykar Lifestyles said, “Spykar is a fashion denim brand which resonates well with the youth. Keeping in mind the audience, the brand thought of cracking up the fans with something exciting. With April fools’ around the corner, the brand decided to pull off a quirky prank with their customers. Hence, the idea of launching the ‘Jeanius’ series came up. The audiences were introduced to a range of never-been-seen before denims that have some unique and some really funky innovations.”
The campaign was conceptualized and executed by OdigMa Consultancy Solutions Private Limited and brief given to them that Spykar wanted to weave in a thought around the core product and play along.
Highlights
Spykar hoaxed the audiences about this new product boasting about its features including Pocket charging, Anti-Tear capabilities and Zip-up reminder.
A concept like this was never introduced in the denim industry before. Hence, this created a huge rage among users increasing their desire to buy an innovative product like this. The prank of the latest innovation also had a pre-order option to make it sound rather realistic.
The campaign received a total reach of over 4 lakhs, where 2000+ people pre-ordered their denims from the website.
Spykar5The execution
The campaign was executed in 2 phases – Pre-launch Teaser and Post-launch Moment of Truth. Considering the massive youth following of Spykar, the brand chose platforms where its audiences are likely to spend most of their time.
Spykar Lifestyles has its maximum fan share on Facebook. Hence, it was majorly a Facebook driven campaign, backed with posts on twitter and Instagram.
Promotional strategy
The Jeanius campaign was promoted across the social media platforms of Spykar – majorly Facebook, backed up by Twitter and Instagram. If words were not enough, Spykar had gone all the way to make the idea believable by designing visually attractive creatives and website for more validity.
To increase the curiosity of the audience, the brand put up images of the product highlighting every single feature of these futuristic denims and spread the word. This way the audience was left curious, leading to relatable and inquisitive communications through comments all day.
The outcome
Vakharia informed that the digital campaign was a success. Initially, the conversations on Facebook started as Spykar fans began tagging their friends who have always wanted something as unique as the Jean-ius. This later turned into a chain of comments and sharing on Facebook along with extensive word-of-mouth messaging.
“The key idea of the campaign was to troll the fans by offering them what they aspire for. By presenting this futuristic idea in a crisp and authentic manner, Spykar was successful in the process and results of this innovative campaign. This campaign aided the brand in connecting with its audience who are inquisitive, experimental, and ready to embrace unique offerings”, added Vakharia
The brand received a whopping reach of over 4 lakhs from their target cities in a single day. On the same day, Spykar received pre-orders from more than 2000 customers. In addition to this, the website received over 4000 visitors in less than a day’s time on 1st April 2016.
“Spykar believes in engaging their audience with activities, which resonate well with them.Humour, fun+ is what the youth enjoy…Hence we feel “The April Fool Campaign” was a good occasion based digital activation. Communication well received by our fans,” concluded Vakharia.
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Facebook profits triple in 2016 first quarter, stocks surge

Better than expected results led to Facebook shares jump more than 9 per cent in after-hours trading.
In a crucial development, Facebook also announced that its board will soon create a new class of non-voting stock or Class C capital stock.
“If the proposal is approved, we intend to issue two shares of Class C capital stock as a one-time stock dividend in respect of each outstanding share of our Class A and Class B common stock,” the company said in a statement.
The proposal is designed to create a capital structure that will, among other things, allow the company to remain focused on founder and CEO Mark Zuckerberg’s long-term vision and encourage him to remain in an active leadership role at Facebook.
The adoption of the proposal is subjected to the approval of Facebook’s stockholders at the annual meeting on June 20.
“We had a great start to the year. We are focused on our 10-year roadmap to give everyone in the world the power to share anything they want with anyone,” said Zuckerberg in a statement.
The company also announced an increase of 52 percent in revenues in the first three months of 2016 to $5.38 billion and said that 1.65 billion people use Facebook at least once a month, up 15 per cent, EFE news reported.
Overall, Facebook recorded 1.09 billion daily active users (DAUs) in March, an increase of 16 percent compared to the same month in 2015.
Mobile DAUs were 989 million on average for March 2016, an increase of 24 percent year-over-year while Monthly active users (MAUs) were 1.65 billion as of March 31 – an increase of 15 per cent year-over-year.
Most new Facebook users in the last two years are from Asia, Africa and South America, and two-thirds are outside the US, Canada and Europe.
According to www.thestreet.com, Facebook will focus on investing in its ecosystems in the near term, Zuckerberg said during the call with investors.
He added that Facebook is happy with the way its photo-sharing platform Instagram has been growing and that around 60 billion messages are sent via Facebook Messenger and WhatsApp every day.
“Ultimately, humans have such a deep desire to express themselves and want to connect with people around them,” Zuckerberg noted.
According to Facebook COO Sheryl Sandberg, the company has been capitalising on a shift to mobile as well as the growing number of marketers using mobile products.
At the recently-concluded F8 conference in California, Zuckerburg had said that Facebook will focus on connectivity, artificial intelligence and augmented reality over the next 10 years.
The social networking giant also launched AI bots right into its popular messaging app Messenger to allow users to interact with businesses and get updates from them.
The company also unveiled its own 360-degree stereoscopic 3D video camera.
According to Facebook, there have been more than 50 million businesses on Messenger, which boasts of 900 million monthly active users.
The company said it is aiming to provide great valuable experiences for users and added value for businesses.
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FreeCharge appoints Fareed Jawad as Principal Product Architect


Speaking on Jawad’s appointment, Govind Rajan, COO, Freecharge, said, “Fareed’s appointment reaffirms Freecharge’s commitment to hiring the industry’s best talent. We are on a cusp of a revolution to accelerate the FinTech capabilities in India.  We look forward to Fareed’s contribution in strengthening our technical expertise and payments capabilities with his in-depth understanding of payments sector. Fareed will be responsible for developing products for customers and merchants both online and offline, in line with our vision to be the digital OS for the payments business in India.”
Prior to his appointment at Freecharge, Jawad served as Principal Product Architect at Amazon India, where he was responsible for building the core payment processing infrastructure for the organization. Before joining Amazon, he was with Flipkart as Director – Product Management and was part of the core team that launched PayZippy.
“Freecharge is one of the most exciting brands in the digital payments sector today and I am happy to be part of this growth journey. I look forward to creating core payment assets that will help our customers experience a frictionless payments ecosystem in the country and establish FreeCharge as the leader in the Payments space,” expressed Jawad.
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