The current population of India is 1.2 billion and out of estimated 253 million households there are around 64 per cent i.e. approximately 148.3 million have TV sets in 2015. The number of subscription TV households is estimated to grow by 1.9 per cent CAGR to reach 160 million by 2019.
Pay TV penetration is also very high in India, it is estimated that approximately 92 per cent or around 148 million households are the subscribers of pay TV in India. Pay TV household grew at CAGR of 4 per cent from 2012-2015.
On the other side, DTH penetration grew at CAGR of 10 per cent and there are 53 million households subscribing to the DTH services. The share of DTH subscribers grew from 26 per cent in 2012 to 36 per cent in 2015 and is expected to reach 41 per cent by 2019.
Report further stated that in past three years, the numbers of transponders contracted by DTH operators have gone up from 73 to 78. The share of transponders supplied by foreign operators has gone up to 75 per cent as ISRO/Antrix has not been able to meet the need through domestic launches.
The revenue of Indian TV industry is estimated to surpass $10 billion by 2017-18, growing by 13.78 per cent. The DTH share of pay TV households is expected to grow to 38 per cent by 2019 from the current 32 per cent.
TV advertising grew by 15.4 per cent in 2014 to reach $2.96 billion and its estimated to grow by 12.2 per cent CAGR and will touch $5.27 billion mark by 2020.
