Speaking about the new campaign, NP Singh, CEP, SPN India, said, “Over the last 9 years, we have extensively promoted IPL, not only on television but across other mediums like print, outdoor and digital. Our marketing campaigns have become cultural mnemonics in household conversations. Right from EkDesh. EkJunoon in 2009 to India KaTyohaar in 2015, our message was clear – Lets spread the cheer. And now, Ek India Happywala is our earnest attempt to engage viewers in conversations that will spread the cheer to our children, because it is our children who will inherit this world from us.”
From 2008 onwards, SPN has been the broadcaster of Vivo IPL and since then, with BCCI’s support, SPN has been not only been marketing and promoting the event on its network but also using content that powers the television medium to entertain and communicate.
“From programming content to contribution to society, we want to make ‘Ek India Happywala’ our call to action. So, at Sony Pictures Networks India, our CSR initiatives will be cascaded under the aegis of ‘Ek India Happywala’. This is our way of ensuring that the ethos of the campaign stays alive much after Vivo IPL Season 9 is over,” added Singh.
Vivo IPL 2016 will be aired in Hindi on Sony Max and Sony Six. In addition, Sony Six will also carry Tamil, Telugu and Bengali language feeds. Sony Six HD as well as the Sony ESPN cluster of channels will air the English language feed of Vivo IPL.
