Commenting on the 360 degree marketing promotion, Ruchir Tiwari, Business Head, Zee Hindi Movie Cluster said, “The channel has always gone beyond the usual with innovative shows and content. For the latest offering, ‘The Golden Years 1950 – 1975, A musical journey with Javed Akhtar’ we will entertain and engage audience through various platforms i.e. radio, television and experiential marketing. These routes will enable us to reach out to various touch points and take the audience on a soulful journey.”
Zee Classic has also made other innovative partnerships across media platforms to make the show accessible to more and more people. The channel partnered with the retro radio station Big FM for special segments which is airing songs from yesteryears aided by untold stories and trivia about the music. A robust digital campaign encompassing platforms such as Twitter, Facebook, and Miss Malini amongst others is also active.
