J Walter Thompson (JWT) won the creative mandate Sony Picture Network’s cricket channels Sony Six and Sony ESPN.J. Walter Thompson (JWT) won the creative mandate Sony Picture Network’s (SPN) cricket channels Sony Six and Sony ESPN. The account was won over a multi-agency pitch and will be handled by agency’s Mumbai branch.
Speaking on the association, Rajesh Gangwani, Senior VP & Managing Partner said, “We have a mad bunch of passionate sports fans at our office and we more than brought alive the passion for the game in the pitch. This was one of the most fun pitches we have worked on and the fact that we approached it with an engagement lens made it differentiated to start with. This makes this win special, as we have not just been awarded the mainline mandate but also the digital mandate for both brands.”
The agency was given the task to make the channels synonymous with one of the key sports that the channels broadcast. The approach was an engagement based plan focussing purely on the passion for the game.
