The idea behind the show is to redefine what it means to be an Adarsh Ladki by showcasing the ‘young Indian girl’ in all her various avatars – from a havoc wrecking goddess to hardworking superwoman; from a devilish diva to manic pixie dream girl; from a bookish romantic to a tattooed hell-raising disc jockey.
Commenting on the launch of the new show, Shalini Sethi Vice President Viacom18 and Creative & Content Head MTV said, “With MTV Girls On Top, we at MTV, are all set to take a close look at the lives of three young women trying to make it on their own in a new city. As always, MTV has created the concept of the show keeping in mind the needs and wants of the youth of today.”
Presented by Himalaya Neem Face Wash this new show is the story about three independent girls TV Producer Isha played by Saloni Chopra), Tabloid Journalist Gia played by Barkha Singh, and DJ Revati played by Ayesha Adlakha trying to survive and dealing with job issues, love issues and also domestic issues.
“The show will not only showcase the struggles around work, love and life of three independent women, but at the same time, will also offer viewers an insight into the changing face of Indian women. MTV’s new show will resonate with all those young women who have ever dreamed of a life outside the confines of societal norms by breaking stereotypes and questioning taboos,” added Sethi.
Produced by BBC Worldwide, Girls On Top will be going on air from 7th March 2016, from Monday to Friday at 6:30 PM.
Speaking about the show further, Myleeta Aga SVP & GM, India and Content Head for Asia – BBC Worldwide said, “Girls on Top is a bold new show that aims at giving viewers an insight into the ambitions and dreams of three headstrong girls living in a cosmopolitan city. The show takes viewers on a journey through their personal and professional lives as they tackle real issues faced by young Indian women today. The casting has been done very meticulously and the setting is very relatable. Following Kaisi Yeh Yaarian which was a huge success, we are really pleased to be collaborating with MTV again on Girls On Top – we are certain that it will resonate with the young and ambitious youth of India.”
