Commenting on the launch, Sudhanshu Vats, Group CEO – Viacom18 said, “With the launch of Rishtey Cineplex, we are entering the large Hindi movie genre thereby filing a pivotal whitespace and offering a holistic Hindi entertainment ecosystem from our stable. At Viacom18 we are committed to continuously strengthening our portfolio across genres, languages and age groups. Rishtey Cineplex is a key milestone in that journey.”
The channels’ launch further paves the way for new film acquisitions to offer quality film-based entertainment and big television premieres to viewers.
“The movie channel will bolster the networks’ reach across India and help us dial-up our engagement levels with our viewers. Rishtey Cineplex will also enable us to offer 360-degree value to our advertisers creating more opportunities for on-air promotions enabling optimization of ad inventory across the network”, added Vats.
Rishtey Cineplex marks the extension of Viacom18’s portfolio which already operates successful Hindi general entertainment channels along with English and other regional channels,
Speaking on the launc, Raj Nayak, CEO, Colors & Rishtey said, “We have scripted a great success story for brand COLORS with it being extended into regional languages and English entertainment. Each of these channels has helped us cater to an intrinsic viewer demand. We are now all set to give impetus to brand Rishtey with the launch of our exclusive Hindi movies channel Rishtey Cineplex that will help us fortify our Hindi entertainment portfolio. With the best in films and entertainment lined up, we are confident that we will be able to strengthen audience affinity with Rishtey Cineplex”.
