This celebration of the fiercest felines is all set to premiere on Big Cat Week from 29th February to 6thMarch. The Big Cat Week will air multiple shows on the Wild Cats that showcase various aspects of their lives and habitats.
Speaking on celebration, Swati Mohan, Business Head India, Fox Networks Group said, “National Geographic has been championing the cause of nature and wildlife for 128 years. In India, Nat Geo Wild has always enjoyed a dedicated viewership. Now curated in India, the channel’s commitment to relevant and compelling wildlife storytelling is even more evident with our special line of Big Cat Week, which will definitely take viewers uncomfortably close to the Big Cats.”
While Nat Geo wild has been available in India for some time now, the channel is now getting uplinked from India giving the opportunity to Indian audiences and advertisers to enjoy the customized content. The channel, which on an average reaches 26 Million viewers weekly (TV universe) has already seen a growth of 63% in weekly channel share (Wk 7 compared to Wk 5, 15+ AB, All India) since the India uplink has happened. The channel, which can now offer integrated solutions to advertisers, is distributed on all major DTH platforms. Along with the SD channel, now Nat Geo Wild HD is also available to Indian audiences & advertisers.
Tune into the simulcast of Big Cat Week across the National Geographic Network – National Geographic Channel, Nat Geo Wild, National Geographic HD and Nat Geo Wild HD from 29 February to 06 March @ 8 pm.
